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17/06/2014 by

Social Brands: The Future Of Marketing In 127 Slides

Social brands that actively involve their audiences in the creation of value will win in an ever-more connected world. Enjoy this SlideShare deck of 127 slides.

Social Brands: The Future Of Marketing In 127 Slides. Read the full story on

This power deck offers CMOs the insights into defining your brand’s approach to this connected future.

It will also help the CMO to start bringing that vision to life today, by building a truly social brand.

SlideShare: Social Brands and the Future of Marketing

See another great deck from We Are Social. Learn how to drive conversation, build digital communities around your brand, how to go mobile, and more.

My Opinion

Don’t chase social channels like race dogs on steroids. Certainly not based on reach. Claim your domain, go big, go niche or go home.

The brands that will succeed in the future won’t just give back to communities; they’ll actively build and nurture communities.

To me it means a lot. Seeing community marketing still being so important for social brands. Why?

In 2003 I founded community marketing agency LaComunidad. AT first only a few CMOs understood our why and mission. In 2008 we were across so many markets, and WPP acquired my agency.

In the few years after many others within WPP and its clientbase embraced our digital community marketing strategies.

Since end of 2012 I am a freejack, but the passion for communities will always be part of my DNA.

To the guys at We Are Social I would like to say: Thanks for another great deck full of insights!

What About You?
How do you feel about social brands and branded communities? We all get smarter from peer discussions, so share your ideas.

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About the Author
Igor Beuker is an acclaimed trendwatcher & pro speaker, serial entrepreneur, marketing consultant and board member at several disruptive media, technology and entertainment firms. Book Igor as keynote speaker, follow Igor on Twitter or contact him via LinkedIn.


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