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13/11/2009 by

Social Media ROI Video

A question that each marketer has, when dealing with Social Media Marketing is what the ROI of Social Media can be. Many marketers are already convinced of the power of social media, but now want to know ‘how’ to measure the ROI in Social Media as well. This video from Socialnomics is a showcases of several Social Media ROI examples along with other effective Social Media Strategies.

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The video doesn’t show exactly “how” to measure the ROI in Social Media, but is great for you marketers out there who believe that Social Media is just a ‘nice to have’.

See some examples and data which could be very interesting to you…

1.  Over 300,000 businesses have a presence on Facebook and roughly a 1/3 of these are small businesses.

2.  Gary Vaynerchuk grew his family business from $4 million to $50 million using social media.

3.  Lenovo was able to achieve cost savings by a 20% reduction in call center activity as customers go to community website for answers.

4.  BlendTec increased its sales 5x by running the often humorous “Will it Blend” Videos on YouTube.

5.  Dell sold $3,000,000 worth of computers on Twitter

6. Obama Social Media Marketiong resulted in three million online donors contributing $500 million in fundraising.

7. 71% of companies plan to increase investments in social media by an average of 40% because: a) Low Cost Marketing b) Getting Traction c) We Have To Do It





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Laurens Bianchi

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