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16/12/2011 by
3806 views

Sungevity – How Social is Solar?

Patrick Crane worked in Marketing at Yahoo then became CMO at LinkedIn during the 4 explosive years. After the IPO he wanted to do something usefull with his life and is now using his social media experience working at Sungevity.com.

Yesterday Crane attended at an exclusive event in Amsterdam, organized by Zonline.nu, the Dutch partner of Sungevity.

Crane talked for an audience of Dutch sustainable influencers about the role of social media and “Peer Pressure” versus “peer pride” when it comes to the marketing of sustainable products like solar…


Check out a 2 minute summary of the event below:
YouTube Preview Image

After the session, Crane was interviewed by Dutch trendwatcher and innovation evangelist Vincent Everts. Check the interview here:

YouTube Preview Image

So bottom line is that sustainable products like solar are great subjects for people to start up a social conversation.

However you need to help your audience en facilitate them. Looking forward to your thoughts as well on sustainable products and services as Sungevity combined with social media.

Source: ICON&Co

 

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