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20/11/2011 by
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The Corporate Social Media Summit Europe

Brands are increasingly starting to realise the importance of social media. Recent research by IBM among 1,700 leading CMOs indicated that social media is one of the key topics on their agenda moving forward.

But at the moment, many brands are still chasing the channels and focusing too much on cool concepts, rather than building long term relationships.

Great concepts are fine, but if you really want to connect with people and move your brand towards a model that is more content driven, engaged and focused on consumer dialogue it will need to feed into a long term strategy.

On November 28th and 29th some of the people behind leading brands in social media, such as Dell, Best Buy and Nike will come to London for the Corporate Social Media Summit Europe.

If your brand is ready to take the next step, or if you are looking forward to hear how some of the most innovative and social brands around are currently operating, this is one event you should not miss. The following topics will be covered:

  • How to measure effectiveness and ROI
  • How to structure your internal organisation
  • Social Media and the legal implications
  • How to structure social media globally across markets and regions

ViralBlog and our sister agency SocialMedia8 will be present and we have an exclusive offer for the readers of ViralBlog. Sign up using this code ‘SM825’ and you will receive a 25% discount on your conference pass.

And of course we will provide a full report for those who will not be able to attend.

We always like to hear from our readers, so if you are going – let us know in the comments and we’d love to meet up at the conference.

 

 

 

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