The State Of Social Media 2013 (Infographic)
Social media, once considered a hype and next a trend, has become our way of life and the way we do business.
In this story you will discover the stunning development of social media in the past year. A few highlights include:
– Vine launching in January becoming the most downloaded App in April
– Instagram releasing their 15 second video offering in June
– Miley Cyrus’ twerking in August receiving over 300,000 tweets per minute
– Snapchat turning down a $3 billion offer from Facebook in November
Infographic: The State Of Social Media 2013
This infographic by Infographic Promotion from the UK is showing you all highlights of 2013. It offers actionable insights for CMOs and marketers.
My Opinion
The launch and success of Vine are still fresh in my memory. Also the Twitter IPO was a milestone to many people in our industry.
The Facebook offer for Snapchat was a shock to most of us, especially the $3 billion bid surprised most of us.
Facebook however might encounter a tough year in 2014, since screenagers are leaving the platform to avoid their socializing parents.
Good old YouTube keeps growing along with the ever growing trend called social video and I expect the best year yet for Google’s video platform in 2014.
The Bitcoin, Litecoin and Dogecoin hype in 2013 was even more surprising to me and many of my peers.
I was a bit disappointed about the lack of stunning formats from the social TV and social games industries in 2013. But I trust they will rock our socks off in 2014.
What About You?
What were the most surprising trends for you in 2013? What do you expect in 2014?
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About the Author
Igor Beuker is an acclaimed trendwatcher & pro speaker, serial entrepreneur, marketing consultant and board member at several disruptive media, technology and entertainment firms. Book Igor as keynote speaker, follow Igor on Twitter or contact him via LinkedIn.