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13/08/2009 by

Tuscany: Groundbreaking Social Marketing Idea

Within the scope of a big public tender launched by Tourism Tuscany, H-art Italy set up a social hiring site

This is a must see social marketing program for marketing managers in the travel industry and people that just want the best job in the world.

The goal of stage 1 of this program is setting up the most creative and most dedicated social media and content marketing team in Florence, Italy.

Next these local reporters and influencers will be communicating and promoting the landmarks and lovemarks in Tuscany through social media. The team will be active from Tuscany for at least one year.

In stage 2 a 3 the program unfolded and you should really take a look at this case study from digital and social marketing agencies H-art and SocialMedia8:

I’m sure lots of tourism offices will copy this model: content creation, aggregation, curation and crowd sourced.

What About You?

How do you feel about long term social media and content marketing programs? Smart or rather short term campaigns?


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Igor Beuker
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