Be the first to know. Get our weekly newsletter.

newsletter_popup Join 25,000 of your peers. Get our stories delivered to your e-mail inbox every week.
Edit Interests

Articles Selected for You

No unread stories
ViralBlog Logo
Close this box

Sign-up to get the content you like

Our readers can personalize ViralBlog in Zite alike ways, and schedule e-mail alerts to get the most relevant answers to their specific questions.

Choose your sign-up method:

Could not connect to Twitter. Refresh the page or try again later.


By signing-up you agree upon our terms and conditions

29/08/2013 by

Why An Argentine Football Star Deletes His 92K Twitter Followers

Boca Juniors football star Burrito Martinez deleted all of his 92,000 Twitter followers and start over from zero with the goal of regaining all the followers he erased.


The reason why he did this? The act is a Twitter activation from Nike and BBDO Argentina.

In one of his first tweets after the big delete, Martinez stated:


In English: “Today I erased my 92,112 followers with the idea of winning them back by playing every match as if it were my first”.

Martinez is already back up to 32K followers, so apparently his fans aren’t too annoyed at having to re-follow him.

The stunt also ties in thematically with Nike’s recent TV spot “Baptism” (see in the tweet above) in which veteran Boca Juniors players shave their heads, which is usually reserved only for the newbies to demonstrate their ongoing allegiance to the club.

My Opinion?

I think it’s a funny, but also an interesting stunt: a great way to check the loyalty of your fans and followers.

I doubt whether he would get back up to 92K followers, because I believe today people are much more selective when it comes to who to follow or not.

I think Martinez doesn’t have any kind of knowledge yet of his social media value, I guess he would think twice if he finds out what the social media value of an athlete actually means in terms of sponsor value.

What About You?

What do you think of this little Twitter (re)activation, smart or stupid? Let us know in the comments below.

Follow & Share
Want more stories on breaking with the status quo? Browse our category Viral & Social Video, join us on TwitterLinkedInFacebookPinterestRSS and get our weekly E-mail Newsletter for updates and free bonus content.

About the Author
Laurens Bianchi is an independent online (sport) marketing professional from the Netherlands and has been blogging on ViralBlog since 2008. Currently Laurens is also the Social Media Consultant for the Royal Dutch Football Association.


Follow Category?

Follow Author?

Laurens Bianchi
9 more

Follow Tags?

#bocaFollowUnfollowadvertisingFollowUnfollowargentinaFollowUnfollowbbdoFollowUnfollowbrandingFollowUnfollowcampaignFollowUnfollowfootballFollowUnfollowmartinezFollowUnfollownikeFollowUnfollowSocial MediaFollowUnfollowsport marketingFollowUnfollowsportsFollowUnfollowtwitterFollowUnfollow

Comments (6)

  • child porn 12/10/2023, 04:05 spam website in world thank you

  • yalova escort 12/10/2023, 14:21 really cringe and spam website in the World i hated

  • teen porn 13/10/2023, 06:51

    Among millions of websites around the world, I am the king

  • google 17/12/2023, 15:28

    Google is google

  • sex 17/12/2023, 19:19 Under the moonlight, whispers of the wind tell tales of forgotten dreams

  • spam website 24/12/2023, 19:31 It broadcasts matches unlimitedly without violating copyrights