Be the first to know. Get our weekly newsletter.

newsletter_popup Join 25,000 of your peers. Get our stories delivered to your e-mail inbox every week.
Edit Interests

Articles Selected for You

No unread stories
ViralBlog Logo
Close this box

Sign-up to get the content you like

Our readers can personalize ViralBlog in Zite alike ways, and schedule e-mail alerts to get the most relevant answers to their specific questions.

Choose your sign-up method:

Could not connect to Twitter. Refresh the page or try again later.


By signing-up you agree upon our terms and conditions

10/02/2014 by

Google Gets Gold Medal For Gay Mindedness At Sochi Games

Google confesses color and gets a gold medal at the Sochi 2014 Winter Games for its gay mindedness. Sports from Russia with love?

Google Gets Gold Medal For Gay Mindedness At Sochi Games - Igor Beuker for

The search giant takes swipe at Russia’s treatment of gay people, by wading into Sochi gay rights row with Google Doodle.

People, planet, profit seems to be the new mantra for the cunning company?

Discover some things you might not have expected to happen.

Google Gets Gold Medal for Gay Mindedness

Media mogul Google has waded into the row over gay rights in Russia with a provocative Google Doodle marking the start of the Sochi winter games.

The doodle, which depicts a variety of winter sports in rainbow colors above a statement from the Olympic charter, leaves no doubt about the company’s feelings on Russia’s treatment of gay people.

The lead up to the Winter Olympics has been overshadowed by a row over Putin’s regime enacting laws criminalizing “gay propaganda”.

But with Doodle, Google is confessing its colors during the Sochi 2014 Winter Games. Are you surprised about that?

You should understand that Google has previously taken a strong stance on human rights issues including most famously censorship in China.

The company, whose slogan is ‘don’t be evil’ faced criticism for agreeing to censor search results in China, before changing its mind in 2010.

Sochi CheerMeter 2014

The CheerMeter, not QueerMeter, is powered by our friends from Socialbakers. It tracks all Sochi buzz on Twitter.

Sochi CheerMeter 2014 _ Track all olympics buzz on Twitter

With the CheerMeter you are able to see if your favorite sport or athlete is a trending topic.

But also which brands are winning the most social media adoration. Curious about the number of languages being spoken, use the CheerMeter.

My Opinion

My opinion about the Olympics is very well captured in this ad:

Google Gets Gold Medal For Gay Mindedness At Sochi Games

Keep it that way, I would like to say.

I do like the fact that Google is supporting gay rights. A huge and bold statement.

But don’t be evil, I am not sure of it yet.

Google have collected too many foul plays when it comes to its privacy approach.

Also Google’s Panda and Penguin manipulations to its organic search results is forcing companies to A. Spend more budget on AdWords and B. To promote their G+ account much more.

Is that Monoploy or fair play?

What About You?
How do you like Google’s gay mindedness at the Sochi Winter Games? How about Putin’s? We all get smarter from peer discussions, so share your opinion.

Follow & Share
Want more stories on breaking with the status quo? Browse our category Viral & Social Video, join us on Twitter, LinkedIn, Facebook, GOOGLE+, RSS or get our weekly e-mail newsletter for updates and free bonus content.

About the Author
Igor Beuker is an acclaimed trendwatcher & pro speaker, serial entrepreneur, marketing consultant and board member at several disruptive media, technology and entertainment firms. Book Igor as keynote speaker, follow Igor on Twitter or contact him via LinkedIn.


Follow Category?

Follow Author?

Igor Beuker
19 more

Follow Tags?

cheermeterFollowUnfollowdoodleFollowUnfollowgayFollowUnfollowgay mindednessFollowUnfollowgay rights russiaFollowUnfollowgoogle doodleFollowUnfollowgoogle plusFollowUnfollowhuman rightsFollowUnfollowlifestyleFollowUnfollowmarketingFollowUnfollowmediaFollowUnfollowprFollowUnfollowputinFollowUnfollowqueermeterFollowUnfollowrussiaFollowUnfollowsearchFollowUnfollowsochiFollowUnfollowsocia winter gamesFollowUnfollowsocialbakersFollowUnfollowtechFollowUnfollowtrending sochi topicsFollowUnfollowtrendsFollowUnfollowtwitterFollowUnfollow