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23/06/2014 by

Twitter Buys Video Startup SnappyTV In Social TV Push

Twitter buys video-editing startup SnappyTV in its strive to push Social TV. Is Twitter taking ‘the following’ of live events and live TV to the next level?

Twitter Buys Video Startup SnappyTV In Social TV Push. Trend insights by pro speaker Igor Beuker for

The World Cup 2014 in Brazil might have been the last proof that Twitter needed? One of the best ways to follow events as they unfold is through real-time videos on Twitter.

That must be one of the reasons why Twitter acquired SnappyTV. Or should CMOs know more?

Brands and broadcasters, read along to find out.

Twitter= Live Events + Live TV + Video + Social TV

Social video metrics, may the math be with you? With SnappyTV Twitter makes it easier for TV broadcasters and brands to share videos of their shows and events on its microblogging service.

Twitter Live TV

Twitter Social TV & Video Metrics

Of course Vine had already opened up the eyes of many marketing and media strategists.

Twitter is on the move to Social TV. That seems to make more sense for Twitter than trying to claim the domain music?

What Is SnappyTV and What Does it Add to Twitter?

SnappyTV’s platform for live clipping, editing, and distribution of videos is already widely used by brands to share video clips on Twitter, both organically and via Twitter Amplify.

Twitter Buys Video Startup SnappyTV In Social TV Push. Trend insights by pro speaker Igor Beuker for

SnappyTV worked with the biggest content partners in the world to inject the best video content into Twitter’s real-time conversation, straight from the TV to your mobile device.

Twitter users have watched goals, slam-dunks, amazing shots, and touchdowns –– as well as red-carpet moments, award show performances, news clips and funny moments – right from a Tweet in their timeline.

As Twitter has grown as the companion to live events and broadcast media, SnappyTV will help partners and brands bring the best videos into the conversation, when it matters most.

SnappyTV started 4 years ago with the believe that all content production will move to the cloud.

More important, the believe that they can make enterprises more efficient with the $20 billion+ spent on media production annually.

My Opinion

Twitter is eager to claim and coin music, but I seriously doubt their future success in that domain.

I do believe that Twitter could be successful in areas like Social TV and Social Commerce.

The World Cup 2014 in Brazil just was the last proof that Twitter needed to finish its business case.

The first part of the business case is the fact that online advertising and video ad revenues in the US have already beaten broadcasted TV ad spend.

One year ago Twitter inked a deal of hundreds of millions of dollars over multiple years with Starcom MediaVest Group. The deal includes brands like: P&G, Walmart, Coca-Cola.

A few months before that Twitter already announced a partnership with Nielsen to shape: Nielsen Twitter TV Rating.

In February 2013 the blue bird announced a big acquisition; it acquired Social TV analytics company Bluefin Labs.

All of the above are the reason for me to say: Twitter might indeed become the ‘Bruce Almighty‘ of Social TV.

The hashtag might even become a more powerful weapon of mass affection for CMOs in the future.

What About You?
Where do you see Twitter go with Social TV? We all get smarter from peer discussions, so share your ideas.

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About the Author
Igor Beuker is an acclaimed trendwatcher & pro speaker, serial entrepreneur, marketing consultant and board member at several disruptive media, technology and entertainment firms. Book Igor as keynote speaker, follow Igor on Twitter or contact him via LinkedIn.


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