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04/09/2014 by
8057 views

FanBoost Lets Fans Become Part Of The Formula E

Formula E gives you the unique opportunity to vote to give your favorite driver a 5-second 40bhp power boost with FanBoost.

Formula-e-fanboost

Formula E is a new racing championship and the world’s first fully-electric racing series.

The Championship starts in September 2014 through to June 2015 and will compete in the heart of 10 of the world’s leading cities – including London, Beijing and Miami – racing around their iconic landmarks.

Formula E represents a vision for the future of the motor industry over the coming decades, serving as a framework for R&D around the electric vehicle, accelerating general interest in these cars and promoting sustainability.

Check out this videoplaylist to get an impression:

Formula E l launches#FanBoost

In July, Formula E has launched the ultimate fan engagement concept, that let fans become part of the race: by giving the unique opportunity to vote to give your f favorite driver a 5-second 40bhp power boost on fanboost.fiaformulae.com.

fanboost-Formula-E-fan-engagement

The three drivers with the most votes will each receive one five-second ‘power boost’, temporarily increasing their car’s power from 150kw (202.5bhp) to 180kw (243bhp).

My vote goes to my old friend Nelson Piquet junior of course:

Nelson-piquet-junior-formula-e-fanboost

 

Every time a person votes and changes their vote it can be shared into their Facebook timeline, as a hashtag in their Twitter timeline and on their Sina Weibo timeline.

The FanBoost recipients are revealed 20 minutes before the race starts on the official Formula E website and social media channels.

My Opinion?

For me this is the ultimate fan engagement case, as you have to opportunity to really influence the sport. Have you ever experienced watching a game and that you notice that you’re kicking your legs as it was you trying to make that winning goal?

Formula E is the future of motor sports not just because of the fact the cars run on electricity, but definitely also because of #FanBoost.

Vote for your favorite drive here.

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About the Author
Laurens Bianchi is an online marketing professional from the Netherlands and has been blogging on ViralBlog since 2008.  Laurens is specialized in social media and content marketing in the sport, event and entertainment market. Follow him on Twitter or contact him on LinkedIn.

 

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