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27/12/2012 by

How Nike+ Gamifies Exercise

Nike+ is engaging its legions of devoted FuelBand-sporting devotees with NikeFuel Missions, billed as “the first game powered by your all-day activity.”


Nike+ FuelBand

In a world conquered by cold, you’ll have to earn your way out with the help of Calvin Johnson, Alex Morgan, Allyson Felix, and Neymar Jr. Do more with your Nike+ device to advance in the game and stand out on the leaderboard. Read on to see how Nike+ gamifies your exercise even more!

Check out the promo video here:

YouTube Preview Image

You play the game by earning NikeFuel points to help progress your chosen character through the levels, and it works with specific timed challenges where you’ll have to head out and earn real-world Fuel points before syncing your device to help get your character to the next level.

My opinion?
For me this is gamification on a Champions League level. It’s a great way to add even more inspiration, motivation or competition to the Nike+ concept. I’m heading to the Nike store right now! A great way to spend your Christmas bonus! :-)

What about you?
Are you a Nike+ fan? And if so, what do you think of this concept, does it add value to the Nike+ concept?

You can play NikeFuel Missions here.

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About the author
Laurens Bianchi is an online marketing professional from the Netherlands and has been blogging on ViralBlog since 2008. Currently Laurens is a Managing Partner and Commercial Director at ICON&Co and Social Media Consultant for the Royal Dutch Football Association.



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