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18/07/2013 by

Join The Tour De France With Google’s Your Tour

Google’s Your Tour uses Google products to create an interactive, digital environment that takes you along the Tour de France’s 3,000 km route.


Today the 18th stage of the Tour de France has a memorable finish in Alpe d’Huez, with a first-ever loop at the end of the stage, namely a double ascent of the 21 switchbacks to Alpe d’Huez via the Col de Sarenne.

Absolutely no idea what I’m talking about? Then you should definitely check out Google’s Your Tour, a digital experience allowing you to discover the main stages of the 100th edition of the Tour de France through Google products.

Schermafbeelding 2013-07-17 om 10.55.25

Each scroll will let you explore the roads of the Tour, taking you through content of Google Maps, Google Streetview, YouTube and Google+.

To make you feel the thrill, emotions and competitiveness of the Tour de France, this novel and immersive experience use the latest web technologies, HTML5, CSS3 and Javascript.

For this very special occasion, Google also developed three Easter eggs stages that will allow you to discover to discover the Tout de France of yesteryear.

Schermafbeelding 2013-07-17 om 10.58.38

Your Tour is powered by Google France and Check out the teaser video here:

My Opinion?
I am a big fan of concepts which uses existing elements in a smart and compelling digital environment. Combine it with my passion for cycling and the Tour de France and you have a fan!

I even got aware again of the Google+ timeline, but still not convinced.

So in my opinion a nice concept for Tour fans, but also a smart way to present Google products.

What About You?
Are you a cycling and Tour fan? Do you like the production? Does it emphasize the ‘Tour de France fever’? Please let us know!

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About the Author
Laurens Bianchi is an independent online (sport) marketing professional from the Netherlands and has been blogging on ViralBlog since 2008. Currently Laurens is also the Social Media Consultant for the Royal Dutch Football Association.


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