Be the first to know. Get our weekly newsletter.

newsletter_popup Join 25,000 of your peers. Get our stories delivered to your e-mail inbox every week.
Edit Interests

Articles Selected for You

No unread stories
 
ViralBlog Logo
Close this box

Sign-up to get the content you like


Our readers can personalize ViralBlog in Zite alike ways, and schedule e-mail alerts to get the most relevant answers to their specific questions.

Choose your sign-up method:

Could not connect to Twitter. Refresh the page or try again later.

 

By signing-up you agree upon our terms and conditions

 
06/05/2013 by
2658 views

Video Interview: It’s Time to Go Lean, Startups

Accomplished entrepreneur and author Alistair Croll describes on video how to leverage data to reduce risk and increase your chances of success during startups processes.

Video Interview: 'It's Time to Go Lean, Startups

Sometimes the best way to solve a problem is through trial and error. As it turns out, it’s also a great way to start a business

New Book for Startups: Lean Analytic by Alistair Croll

Recently, I sat down with speaker, author and veteran entrepreneur Alistair Croll to discuss a new book he co-authored called Lean Analytic.

I review new and emerging technologies so I wanted to know more about the mechanics behind his data-enabled trial-and-error type of process.

The book describes how aspiring startups can find the information needed to test the market for their business idea first, before they invest a huge sum building it out.

During our recent conversation, Croll told me that: “Until you figure what you are selling to what market, your product is not this thing that you sell. It’s a tool you use to figure out what business you are in.” To do this, you essentially “figure out what the riskiest part of your business. Find a way to test that, then keep repeating so you can grow the business.”

Learnings from Eric Ries

Croll had plenty of time to utilize this Lean startup concept – popularized by Silicon Valley entrepreneur Eric Ries, during his time as a Year One Labs co-founder.

Silicon Valley entrepreneur, blogger and best-selling author Eric Ries pioneered the Lean Startup movement.

Silicon Valley entrepreneur, blogger and best-selling author Eric Ries pioneered the Lean Startup movement.

Eric and his partner Ben Yoskovitz provided funding and mentorship to 5 startups, and used that experience to formalize the process and theory behind Lean Analytics.

As it turned out, 3 of the companies in the startup accelerator went on to raise additional financing.

Video Interview with Alistair Croll

In this video interview from this year’s SXSW Interactive Festival, Croll tells me more about the Lean startup movement and examples of businesses that have used it successfully.

What About You?
What are your experiences with startups? Our readers would love to read about it in the comments below.

Follow & Share
Want more great insights? Check out our category Research & Cases, join us on Twitter, LinkedIn, Facebook, Pinterest, RSS and get our weekly E-mail Newsletter for updates and free bonus content.

About the author
Ashley Verrill is a CRM software analyst for Software Advice, a software reviews site that provides free advice to companies interested in buying software. as well as the managing editor for the Customer Service Investigator blog. She has spent the last seven years reporting and writing business news and strategy features. Her work has been published or cited in Inc., Forbes, theUpstart Business Journal, the Austin Business Journal and the North Bay Business Journal. She also produces original research-based reports and video content with industry experts and thought leaders.

Eric Ries image provided by Betsy Weber.

 

Follow Category?

Follow Author?

Ashley Verrill
11 more

Follow Tags?

alistair crollFollowUnfollowbig-dataFollowUnfollowbusinessFollowUnfollowDataFollowUnfolloweric riesFollowUnfollowlean analyticFollowUnfollowmarketingFollowUnfollowmediaFollowUnfollowstart a businessFollowUnfollowstart-upsFollowUnfollowstartupsFollowUnfollowstrategyFollowUnfollowSXSWFollowUnfollowtechnologyFollowUnfollowvideo interviewFollowUnfollow
 

Comments (100)

  • Thank you for great article. Hello Administ .

     
  • Madridbet 21/09/2023, 05:04

    Good info. Lucky me I reach on your website by accident, I bookmarked it. Madridbet , madridbet giriş , madridbet güncel giriş , madridbet yeni giriş , madridbet giriş

     
  • Bonus veren siteler 23/09/2023, 04:37

    Thank you great post. Hello Administ .Shellerim.org

     
  • Obesity treatment Turkey 24/09/2023, 23:49

    After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader. Obesity treatment . Obesity treatment Turkey , Obesity treatment in Turkey Website: http://www.santenette.com

     
  • Obesity treatment 25/09/2023, 16:55

    Everything is very open and very clear explanation of issues. was truly information. Obesity treatment , Obesity treatment Turkey , Obesity treatment in Turkey , http://www.santenette.com/

     
  • online matematik dersi al 30/09/2023, 21:10

    Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. online matematik dersi al

     
  • Cami Halısı Manisa 02/10/2023, 00:58

    Great post thank you. Hello Administ . Website: cami halısı istanbul

     
  • cami halısı istanbul 02/10/2023, 05:57

    Good info. Lucky me I reach on your website by accident, I bookmarked it. Website: cami halısı istanbul

     
  • obesity treatment in Turkey 02/10/2023, 07:04

    After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader. Website: http://www.santenette.com/

     
  • cami halıları 02/10/2023, 12:22

    Thank you for content. Area rugs and online home decor store. Hello Administ . Website: cami halısı istanbul

     
  • cami halısı 04/10/2023, 04:20

    Thank you for great information. Hello Administ . Website: Cami Halısı

     
  • Göbekli Cami Halısı 11/11/2023, 06:39

    Thank you for content. Area rugs and online home decor store. Hello Administ .

     
  • Deneme Bonus 11/11/2023, 09:40

    Everything is very open and very clear explanation of issues. was truly information. Website: Deneme Bonusu

     
  • Casibom Güncel Giriş 19/11/2023, 09:24

    Thank you great posting about essential oil. Hello Administ .

     
  • Casibom yeni Giriş 19/11/2023, 13:16

    I really love to read such an excellent article. Helpful article. Hello Administ .

     
  • Casibom 19/11/2023, 15:13

    After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.

     
  • Casibom yeni Giriş 19/11/2023, 16:16

    Nice article inspiring thanks. Hello Administ .

     
  • Casibom 19/11/2023, 19:31

    Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.

     
  • Casibom 19/11/2023, 19:55

    Everything is very open and very clear explanation of issues. was truly information.

     
  • Casibom Giriş 19/11/2023, 22:17

    Thank you for great article. Hello Administ .

     
  • Casibom 20/11/2023, 02:11

    Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.

     
  • Casibom 28/11/2023, 22:02

    Good info. Lucky me I reach on your website by accident, I bookmarked it.

     
  • Cami Halıları 07/12/2023, 02:50

    Thank you for content. Area rugs and online home decor store. Hello Administ . Website : https://www.saricahali.com.tr/

     
  • Cami Halıları 07/12/2023, 03:15

    Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. Website : https://www.saricahali.com.tr/

     
  • Cami Halıları 07/12/2023, 10:35

    Nice article inspiring thanks. Hello Administ .

     
  • I really love to read such an excellent article. Helpful article. Hello Administ .

     
  • Diyarbet Güncel Giriş 08/12/2023, 15:07

    Thank you great posting about essential oil. Hello Administ .

     
  • Thank you for great information. Hello Administ .

     
  • Nice article inspiring thanks. Hello Administ .

     
  • Thank you great post. Hello Administ .

     
  • türkçe porno 09/12/2023, 16:09

    Nice article inspiring thanks. Hello Administ . hdxvipizle hdxvipizle

     
  • Cami Halıları 10/12/2023, 16:50

    Thank you for great information. Hello Administ .

     
  • solana wallet 11/12/2023, 10:07

    Thank you for great information. Hello Administ . sollet extension sollet

     
  • bahis forumu 13/12/2023, 07:31

    Everything is very open and very clear explanation of issues. was truly information. bahis forum bahis forum

     
  • Bahis Forum 13/12/2023, 16:07

    Thank you great posting about essential oil. Hello Administ .

     
  • Everything is very open and very clear explanation of issues. was truly information.

     
  • solana wallet 15/12/2023, 02:30

    Thank you for great content. Hello Administ. solana wallet sollet

     
  • venusbet giriş 15/12/2023, 07:46

    Thank you for great content. Hello Administ. venusbet venusbet

     
  • Bahis Forum 15/12/2023, 07:50

    Thank you for great content. Hello Administ.

     
  • Hacklink panel 15/12/2023, 08:57

    After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.

     
  • deneme bonusu veren siteler 15/12/2023, 09:41

    After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.

     
  • Seo Uzmanı 15/12/2023, 10:14

    Thank you great post. Hello Administ .

     
  • türkçe altyazılı porno 15/12/2023, 11:36

    Thank you for great information. Hello Administ . türkçe altyazılı porno hdxvipizle

     
  • bonus forum 15/12/2023, 19:26

    Thank you for content. Area rugs and online home decor store. Hello Administ . bahis forum bahis forum

     
  • casibom 16/12/2023, 01:44

    Nice article inspiring thanks. Hello Administ .

     
  • Casibom 17/12/2023, 00:43

    Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. Casibom Website Giriş : Casibom

     
  • casibom 17/12/2023, 09:12

    Thank you for great information. Hello Administ .

     
  • Casibom 17/12/2023, 15:43

    After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader. Casibom Website Giriş : Casibom

     
  • Betandyou 17/12/2023, 18:09

    Thank you great posting about essential oil. Hello Administ . Website : https://www.saricahali.com.tr/

     
  • Betandyou 18/12/2023, 02:04

    Thank you for great content. Hello Administ. Website : https://www.saricahali.com.tr/

     
  • Good info. Lucky me I reach on your website by accident, I bookmarked it.

     
  • cami halısı 19/12/2023, 15:46

    Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. Website : cami halısı

     
  • Onwin 19/12/2023, 22:17

    Thank you for great article. Hello Administ . Onwin , Onwin Giriş onwin

     
  • Onwin 20/12/2023, 04:55

    Thank you great posting about essential oil. Hello Administ . Onwin , Onwin Giriş onwin

     
  • casibom 20/12/2023, 08:30

    Thank you for great article. Hello Administ .

     
  • casibom 20/12/2023, 18:34

    Thank you great post. Hello Administ .Casibom Website Giriş : Casibom

     
  • Casibom 21/12/2023, 09:36

    Everything is very open and very clear explanation of issues. was truly information. Casibom Website Giriş : Casibom

     
  • cami halısı 21/12/2023, 18:41

    Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Website : cami halısı

     
  • cami halısı 22/12/2023, 10:43

    Thank you for great article. Hello Administ . Website : cami halısı

     
  • Onwin 24/12/2023, 16:14

    Thank you great posting about essential oil. Hello Administ . Onwin Giriş Website: onwin

     
  • Hacklink 25/12/2023, 00:23

    Great post thank you. Hello Administ .

     
  • casibom 25/12/2023, 22:41

    Thank you for content. Area rugs and online home decor store. Hello Administ .

     
  • Onwin 26/12/2023, 04:54

    Nice article inspiring thanks. Hello Administ . Onwin Giriş Website: onwin

     
  • Thank you for content. Area rugs and online home decor store. Hello Administ .

     
  • Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.

     
  • Thank you for great content. Hello Administ.

     
  • Sarica Halı 06/01/2024, 00:35

    Good info. Lucky me I reach on your website by accident, I bookmarked it. Website : cami halısı

     
  • Sarıca Cami Halısı 08/01/2024, 17:18

    Thank you for great content. Hello Administ. Website : cami halısı

     
  • vds 09/01/2024, 10:19

    Everything is very open and very clear explanation of issues. was truly information.

     
  • Sarica Halı 09/01/2024, 11:05

    After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader. Website : cami halısı

     
  • vds 11/01/2024, 21:23

    Good info. Lucky me I reach on your website by accident, I bookmarked it.

     
  • casibom 13/01/2024, 23:43

    Great post thank you. Hello Administ .

     
  • hacklink 17/01/2024, 04:30

    Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.

     
  • Diyarbet 17/01/2024, 10:29

    Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. Diyarbet

     
  • onwin 21/01/2024, 17:25

    Good info. Lucky me I reach on your website by accident, I bookmarked it. Onwin Giriş için Tıklayın onwin

     
  • onwin 22/01/2024, 01:47

    I really love to read such an excellent article. Helpful article. Hello Administ . Onwin Giriş için Tıklayın onwin

     
  • Sahabet 22/01/2024, 02:35

    Thank you for great information. Hello Administ . Websiteye Giriş için Tıklayın. a href=”https://cutt.ly/SahabetSosyal/” title=”Sahabet” rel=”dofollow”>Sahabet

     
  • Tipobet 22/01/2024, 23:22

    Thank you great post. Hello Administ .Website Giriş için Tıklayın: tipobet

     
  • Starzbet 23/01/2024, 02:21

    Thank you for content. Area rugs and online home decor store. Hello Administ . Website Giriş için Tıklayın. Starzbet

     
  • onwin 23/01/2024, 05:42

    Great post thank you. Hello Administ . Onwin Giriş için Tıklayın onwin

     
  • Starzbet 23/01/2024, 09:59

    Thank you for great content. Hello Administ. Website Giriş için Tıklayın. Starzbet

     
  • Tipobet 23/01/2024, 11:16

    Nice article inspiring thanks. Hello Administ . Website Giriş için Tıklayın: tipobet

     
  • Sahabet 23/01/2024, 21:34

    Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. Websiteye Giriş için Tıklayın. a href=”https://cutt.ly/SahabetSosyal/” title=”Sahabet” rel=”dofollow”>Sahabet

     
  • Tipobet 24/01/2024, 05:12

    After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.Website Giriş için Tıklayın: tipobet

     
  • Sahabet 24/01/2024, 10:46

    Good info. Lucky me I reach on your website by accident, I bookmarked it. Websiteye Giriş için Tıklayın. a href=”https://cutt.ly/SahabetSosyal/” title=”Sahabet” rel=”dofollow”>Sahabet

     
  • onwin 24/01/2024, 14:38

    Thank you for great article. Hello Administ .Onwin Giriş için Tıklayın onwin

     
  • onwin 24/01/2024, 15:08

    Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.Onwin Giriş için Tıklayın onwin

     
  • Tipobet 25/01/2024, 01:20

    Thank you for great information. Hello Administ . Website Giriş için Tıklayın: tipobet

     
  • Tipobet 25/01/2024, 01:33

    Thank you great posting about essential oil. Hello Administ . Website Giriş için Tıklayın: tipobet

     
  • Starzbet 25/01/2024, 07:02

    Nice article inspiring thanks. Hello Administ . Website Giriş için Tıklayın. Starzbet

     
  • Tipobet 25/01/2024, 08:43

    Thank you for great content. Hello Administ. Website Giriş için Tıklayın: tipobet

     
  • Tipobet 25/01/2024, 08:43

    Thank you for great article. Hello Administ .Website Giriş için Tıklayın: tipobet

     
  • Starzbet 25/01/2024, 23:19

    Good info. Lucky me I reach on your website by accident, I bookmarked it. Website Giriş için Tıklayın. Starzbet

     
  • Starzbet 26/01/2024, 07:43

    Thank you great post. Hello Administ .Website Giriş için Tıklayın. Starzbet

     
  • Tipobet 28/01/2024, 23:43

    Thank you for content. Area rugs and online home decor store. Hello Administ . Website Giriş için Tıklayın: tipobet

     
  • Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.

     
  • venusbet güncel giriş 17/02/2024, 06:21

    Thank you great posting about essential oil. Hello Administ . venusbet venusbet

     
  • After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.

     
  • asyabahis 19/02/2024, 06:36

    Nice article inspiring thanks. Hello Administ . asyabahis asyabahis

     
  • Thank you great posting about essential oil. Hello Administ .