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14/01/2014 by

Ajax Social Wipes Clean Up Your Social Media Life Single-Handedly

Colgate cleaning brand Ajax has come up with an innovative way to help you clean up everything that is clogging your social media feeds: Ajax Social Wipes!

Ajax Social Wipes: Clean Up Your Social Life Single-Handedly - story by

Have you ever been irritated by the amounts of pages you’ve liked on Facebook over the years, and the fact that you can only unlike them one page at a time? Well, Ajax Social Wipes is the tool for you!

What are Ajax Social Wipes?

To promote its new Ajax Spray N’ Wipes, Ajax, in collaboration with VML and GPY&R Sydney, has launched a branded utility that is quite useful.

The Ajax Social Wipes tool aggregates all your Facebook likes onto one page, and lets you search through them or view them by category. You can choose to unlike one or two pages, but you can also select a whole bunch and unlike them all at once.

For Twitter it deletes unwanted spam you’ve come to follow, and cleans up your feed to only regular and existing human beings.

Take a look at the promotional video:

Damian Facciolo, marketing manager at Colgate Palmolive says:

Ajax Wipes are all about efficacy and convenience. Creating a product that delivered these same benefits in the parallel online world we all regularly inhabit, felt fresh and, frankly, like a no brainer.

Try Ajax Social Wipes here.

My Opinion

I love how useful this branded utility is. Usually when brands launch campaigns like this one, you take one look at it and forget all about it. This one can actually help us unclutter our busy social media lives. Great work, Colgate, VML and GPY&R Sydney!

Another great brand utility? How about Huggies TweetPee, the cool gadget for geeky parents? In this story you can read more about branded utilities.

What About You?
We’d love to hear your feedback about Ajax Social Wipes. Is it helping or hyping?

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About The Author
Marion aan ‘t Goor is a Social Media Consultant at ICON&Co. You can connect with Marion via Twitter and LinkedIn.


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