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12/03/2014 by

ThirdLove Technology Extracts Your Bra Size From A Selfie

Revolutionary technology by ThirdLove turns female selfies into the right bra size. Sorry guys, technology is taking over.

ThirdLove Technology Extracts Your Bra Size From A Selfie. By Igor Beuker for

Can virtual fitting push eCommerce completely to the next level?

We are taking a deep dive beyond the bra.

App Turns Bra Size into the Right Bra Size?

Social media and selfies unlocked voyeurism and digital narcissism. ThirdLove, a new app and lingerie store, has just released its bra-size-calculating selfie as their main gimmick.

App Turns Bra Size into the Right Bra Size? By Igor Beuker for

The insight that fueled this disruptive innovation? Almost 80% of women around the globe do not know their correct bra size.

ThirdLove coined this insight in a brilliant way. Their ‘patented computer vision technology’ is a true boob checking program. All without the women having to take their shirt off.

Sorry for the guys, bra selfies could belong to the past now.

My Opinion

CMOs and brand marketers, I might have a few great tips for you.

1. Technology is enabling brands to do more good. It can also make your brand more relevant, useful and meaningful.

2. Trendwatchers and strategic planners can turn one simple actionable insight into gold.

3. Similar technologies will expand to all categories of retailing, from dresses to shoes.

4. Different sizes in fashion are the main killer for eCommerce. Find a way to fix this.

Netflix killed BlockBuster. Tesla is making other car brands boiling frogs. Uber makes other taxi firms dead men walking.

My advice to you? Hire a trendwatcher. Invest in trends, technology and innovation. How?

Create your own startup on request today. I like to call it the Corporate Garage. The mash-up of a corporate brand and a tech startup.

If you are having doubts? Don’t. It’s the era of innovate or die!

Watch the ThirdLove website or download it from the AppStore.

What About You?
How do you rate ThirdLove? What other fashion solutions do you envision? We all get smarter from peer discussions, so share your opinion.

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About the Author
Igor Beuker is an acclaimed trendwatcher & pro speaker, serial entrepreneur, marketing consultant and board member at several disruptive media, technology and entertainment firms. Book Igor as keynote speaker, follow Igor on Twitter or contact him via LinkedIn.


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