VW’s Fun Theory Takes Cyber Grand Prix
In Cannes Volkswagen’s Fun Theory won a Cyber Grand Prix with honour. One big engagement idea led to over 700 user created ideas. A true example of smart social branding, invisible technology and real-time interaction.
These efforts ignited a broader appeal within the general public to create their own acts that turned mundane, good-for-you tasks into other fun experiences. I suggest you take a good look at the site: funtheory.com or the Facebook page.
The jury existed of jury president Jeff Benjamin, co-chief creative officer of Crispin Porter & Bogusky, led the panel. The campaign was created by DDB Stockholm.
The user created winning ideas:
Bottle Bank Arcade – TheFunTheory.com
Piano Stairs – TheFunTheory.com
The world’s deepest bin – Thefuntheory.com
How do you like the engagement idea? Share your ideas below.