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03/07/2010 by

VW’s Fun Theory Takes Cyber Grand Prix

In Cannes Volkswagen’s Fun Theory won a Cyber Grand Prix with honour. One big engagement idea led to over 700 user created ideas. A true example of smart social branding, invisible technology and real-time interaction.

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Fun Theory promoted Volkswagen’s environmentally friendly engine technology with an integrated effort featuring videos-turned-virals such as Piano Staircase and World’s Deepest Bin.

These efforts ignited a broader appeal within the general public to create their own acts that turned mundane, good-for-you tasks into other fun experiences. I suggest you take a good look at the site: or the Facebook page.

The jury existed of jury president Jeff Benjamin, co-chief creative officer of Crispin Porter & Bogusky, led the panel. The campaign was created by DDB Stockholm.

The user created winning ideas:

Bottle Bank Arcade –

Piano Stairs –

The world’s deepest bin –

How do you like the engagement idea? Share your ideas below.

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