Be the first to know. Get our weekly newsletter.

newsletter_popup Join 25,000 of your peers. Get our stories delivered to your e-mail inbox every week.
Edit Interests

Articles Selected for You

No unread stories
 
ViralBlog Logo
Close this box

Sign-up to get the content you like


Our readers can personalize ViralBlog in Zite alike ways, and schedule e-mail alerts to get the most relevant answers to their specific questions.

Choose your sign-up method:

Could not connect to Twitter. Refresh the page or try again later.

 

By signing-up you agree upon our terms and conditions

 
22/08/2012 by
4120 views

Why Amazon’s Jeff Bezos Is The True eCEO?

Most eyes are on Google, Facebook and Apple. But Amazon might be the true global digital empire. Is Jeff Bezos the global eCEO and the ‘new’ Steve Jobs?


I have been an Amazon client since 1995,  and fan since day one. Here you might learn why the company is named after the Amazon River, one of the longest rivers in the world.

When it comes to shopping online, Amazon has the largest global audience within the domain retail sites, beating Wal-mart, Apple and eBay, as well as China’s e-commerce giant Alibaba.

Amazon had 20 percent of the worldwide audience (15+ years) among retail and auction sites in June 2011, according to comScore reports, which said Amazon drew 282,2 million unique visitors in June 2011. All people with purchase intent…

Number 2 was eBay with 223,5 million visitors, or 16,2 percent of the global audience. China’s Alibaba.com had 156,8 million visitors, or a 11,3 percent reach.

Amazon.com started as online bookstore in 1995, but Jeff Bezos has been looking at consumer insights and innovations since then. And he kept re-engineering the Amazon offerings and brand numerous times.

Maybe that’s what CEOs and CMOs could learn from Jeff Bezos: the power to keep transforming the company and brand very fast when needed?

Another thing CMOs could learn from Bezos: don’t put all your money in media and advertising, invest in your own channel or platform, becuase the biggest thing Amazon got right was its platform, CRM engine and great customer experience.

And maybe, Jeff Bezos might not be a charismatic leader like Steve Jobs, but let’s take a look at a few of Bezos’ powerful moves the last 17 years. Are you ready?

Amazon’s path to predictability and profit?
Amazon was the first global brand to launch an affiliate program. In its first year Amazon had already 300,000 small affiliate sites, increasing it’s aided brand awareness tremendousely, and pulling its first customers through the funnel in a no cure no pay way.

Jeff Bezos has always had a crystal clear vision on the why. Why he was doing things. Why consumers would embrace the new offerings. Why he should transform his Amazon again and again.

However, several ignorant and short-sighted analists have critized Bezos’ approach many times, mainly looking at the What: What are the short-term revenues and profits?

They did not seem to understand that Bezos’ strategy was about building a long term love brand, and forgot to see that Bezos had a why, a purpose and a loing term vision.

Amazon moved from books to its own eReader called Kindle and the Kindle Fire. And Bezos kept being on the move.

More recently Bezos launched the Amazon App Store, taking it up against the undisputed heavyweight world champion in App generated revenues: Apple iTunes. See our previous story The App Battle: Apple vs Amazon vs Google.

In 2011 Amazon spent $4.6 billion on warehouses, the company’s largest operating expense, Bloomberg reported.

In 2012 Amazon acquired Kiva Systems for $775 million. Kiva is a company that designs robotics aimed at increasing supply chain optimization.

So Bezos has been re-engineering his platform and servcies since the start of his company. And he has been refreshing his brand with innovations over the years.

To the analysts that do not value his vison and approach, I would like to say: It takes an architect to vision and build cathedrals, everything else is just bricks in a wall.

This was the last part of the Amazon trilogy. But there might be more stories in the future.

I hope you will find the time to read part I and 2 as well:
What CMO’s Could Learn From Amazon.com?
What CMOs Can Learn From Amazon – Part II

What About You?
Are these stories about Amazon helpful to you? I would love to read your feedback in the comments below.

Follow & Share
Want more social insights? Browse our category Social Media, follow Igor Beuker on Twitter, grab our RSS Feed, join our Facebook movement or subscribe to our weekly e-mail newsletter.

About the Author
Igor Beuker was CMO at 3 listed companies, chairman at the IAB, jury member at Webby, AMMA and Esprix awards, founder of 3 digital agencies (sold to WPP) and global chief social officer at Mindshare. Now he is ‘freejack’ consultant and a sought after keynote speaker.

 

Follow Category?

Follow Author?

Igor Beuker
9 more

Follow Tags?

advertisingFollowUnfollowcrmFollowUnfollowe-readerFollowUnfollowecommerceFollowUnfollowfireFollowUnfollowglobal ecommerceFollowUnfollowgoogleFollowUnfollowipadFollowUnfollowmarketingFollowUnfollowmediaFollowUnfollowonline retailersFollowUnfollowtechnologyFollowUnfollowwal-martFollowUnfollow
 

Comments (86)

  • Madridbet 21/09/2023, 08:21

    Thank you for content. Area rugs and online home decor store. Hello Administ . Madridbet , madridbet giriş , madridbet güncel giriş , madridbet yeni giriş , madridbet giriş

     
  • Obesity treatment Turkey 25/09/2023, 02:44

    Thank you for great information. Hello Administ . Obesity treatment . Obesity treatment Turkey , Obesity treatment in Turkey Website: http://www.santenette.com

     
  • Obesity treatment 25/09/2023, 22:49

    Thank you for great article. Hello Administ .Obesity treatment , Obesity treatment Turkey , Obesity treatment in Turkey , http://www.santenette.com/

     
  • online egitim 01/10/2023, 01:44

    After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader. online ders al

     
  • Cami Halısı Manisa 02/10/2023, 08:33

    Everything is very open and very clear explanation of issues. was truly information. Website: cami halısı istanbul

     
  • cami halısı istanbul 02/10/2023, 13:13

    After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader. Website: cami halısı istanbul

     
  • mosque carpet 15/10/2023, 11:53

    Thank you great posting about essential oil. Hello Administ .

     
  • Thank you great post. Hello Administ .

     
  • venüsbet güncel adres 02/11/2023, 22:19

    Nice article inspiring thanks. Hello Administ . Website: venusbet

     
  • Akrilik Cami Halısı 10/11/2023, 18:49

    Thank you for great information. Hello Administ .

     
  • Deneme Bonusu veren siteler 11/11/2023, 13:17

    Thank you great posting about essential oil. Hello Administ . Website: Deneme Bonusu

     
  • Göbekli Cami Halısı 11/11/2023, 15:00

    Good info. Lucky me I reach on your website by accident, I bookmarked it.

     
  • Casibom 19/11/2023, 21:07

    Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.

     
  • Casibom 19/11/2023, 21:34

    Everything is very open and very clear explanation of issues. was truly information.

     
  • Casibom Güncel Giriş 20/11/2023, 01:54

    Thank you for content. Area rugs and online home decor store. Hello Administ .

     
  • Casibom 21/11/2023, 10:57

    Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.

     
  • I really love to read such an excellent article. Helpful article. Hello Administ .

     
  • Good info. Lucky me I reach on your website by accident, I bookmarked it.

     
  • Everything is very open and very clear explanation of issues. was truly information.

     
  • Thank you great posting about essential oil. Hello Administ .

     
  • Casibom 10/12/2023, 10:35

    After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.

     
  • Cami Halıları 10/12/2023, 18:22

    Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.

     
  • Cami Halıları 10/12/2023, 20:59

    Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. Website : https://www.saricahali.com.tr/

     
  • Cami Halıları 11/12/2023, 00:24

    Great post thank you. Hello Administ . Website : https://www.saricahali.com.tr/

     
  • Cami Halıları 11/12/2023, 01:16

    Good info. Lucky me I reach on your website by accident, I bookmarked it.

     
  • sollet extension 11/12/2023, 12:39

    Thank you great posting about essential oil. Hello Administ . sollet sollet

     
  • solana wallet 15/12/2023, 11:13

    Great post thank you. Hello Administ . sollet sollet

     
  • Casibom 17/12/2023, 02:16

    Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Casibom Website Giriş : Casibom

     
  • cami halısı 18/12/2023, 23:07

    Everything is very open and very clear explanation of issues. was truly information. Website : cami halısı

     
  • Hacklink 20/12/2023, 02:35

    Thank you for great content. Hello Administ.

     
  • Royalbet 20/12/2023, 04:58

    Thank you for great article. Hello Administ .

     
  • Ramobet 20/12/2023, 06:05

    After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.

     
  • onwin 20/12/2023, 06:37

    Thank you great post. Hello Administ .

     
  • cami halısı 21/12/2023, 03:37

    Thank you for great content. Hello Administ. Website : cami halısı

     
  • casibom 25/12/2023, 02:10

    Nice article inspiring thanks. Hello Administ .

     
  • website 03/01/2024, 00:07

    After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.

     
  • Thank you for great content. Hello Administ.

     
  • website 03/01/2024, 00:17

    Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.

     
  • Sarica Halı 05/01/2024, 06:07

    Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Website : cami halısı

     
  • vds 08/01/2024, 08:55

    Good info. Lucky me I reach on your website by accident, I bookmarked it.

     
  • casibom 16/01/2024, 03:13

    Thank you for great article. Hello Administ .

     
  • hacklink panel 16/01/2024, 08:47

    Great post thank you. Hello Administ .

     
  • Diyarbet 16/01/2024, 19:31

    Thank you great posting about essential oil. Hello Administ . Diyarbet

     
  • onwin 21/01/2024, 02:24

    Everything is very open and very clear explanation of issues. was truly information.Onwin Giriş için Tıklayın onwin

     
  • onwin 21/01/2024, 04:00

    Great post thank you. Hello Administ . Onwin Giriş için Tıklayın onwin

     
  • Sahabet 21/01/2024, 17:14

    Thank you great posting about essential oil. Hello Administ . Websiteye Giriş için Tıklayın. a href=”https://cutt.ly/SahabetSosyal/” title=”Sahabet” rel=”dofollow”>Sahabet

     
  • Sahabet 21/01/2024, 17:17

    I really love to read such an excellent article. Helpful article. Hello Administ . Websiteye Giriş için Tıklayın. a href=”https://cutt.ly/SahabetSosyal/” title=”Sahabet” rel=”dofollow”>Sahabet

     
  • Starzbet 22/01/2024, 01:11

    Good info. Lucky me I reach on your website by accident, I bookmarked it. Website Giriş için Tıklayın. Starzbet

     
  • Starzbet 22/01/2024, 04:52

    Thank you for great information. Hello Administ . Website Giriş için Tıklayın. Starzbet

     
  • Starzbet 22/01/2024, 06:01

    After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader. Website Giriş için Tıklayın. Starzbet

     
  • Tipobet 23/01/2024, 18:10

    I really love to read such an excellent article. Helpful article. Hello Administ . Website Giriş için Tıklayın: tipobet

     
  • Tipobet 25/01/2024, 00:30

    Thank you great posting about essential oil. Hello Administ . Website Giriş için Tıklayın: tipobet

     
  • Ankara elektrik işleri 10/02/2024, 14:39

    Hello, I’d appreciate it if you could review and approve my blog post. Thank you.

     
  • Thank you for content. Area rugs and online home decor store. Hello Administ .

     
  • Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.

     
  • Great post thank you. Hello Administ .

     
  • Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.

     
  • Thank you for great information. Hello Administ .

     
  • Thank you for great article. Hello Administ .

     
  • venusbet güncel giriş 17/02/2024, 01:59

    Nice article inspiring thanks. Hello Administ . venusbet venusbet

     
  • betforward 20/02/2024, 18:59
     
  • bonus veren siteler 20/02/2024, 23:17

    Thank you for great information. Hello Administ . venusbet deneme bonusu veren siteler

     
  • After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.

     
  • deneme bonusu veren siteler 22/02/2024, 12:41

    Good info. Lucky me I reach on your website by accident, I bookmarked it. venusbet deneme bonusu veren siteler

     
  • matbet giriş 25/02/2024, 15:44

    Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.

     
  • jojobet güncel giriş 25/02/2024, 15:47

    Thank you for great article. Hello Administ . jojobet jojobet

     
  • Great post thank you. Hello Administ .

     
  • Sahabet resmi sitesi 25/02/2024, 22:05

    Thank you great posting about essential oil. Hello Administ .

     
  • Sahabet Giriş 25/02/2024, 22:18

    Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.

     
  • Thank you great post. Hello Administ .

     
  • bycasino 25/02/2024, 23:13

    Everything is very open and very clear explanation of issues. was truly information.

     
  • bycasino deneme bonusu 26/02/2024, 02:35

    Nice article inspiring thanks. Hello Administ .

     
  • bycasino giriş 26/02/2024, 02:40

    Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.

     
  • bycasino 26/02/2024, 02:46

    Good info. Lucky me I reach on your website by accident, I bookmarked it.

     
  • bycasino giriş 26/02/2024, 03:38

    Thank you for great content. Hello Administ.

     
  • bycasino güncel giriş 26/02/2024, 04:37

    Great post thank you. Hello Administ .

     
  • ankara temizlik firmaları 28/02/2024, 09:07

    After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.

     
  • Tipobet Güncel Giriş 29/02/2024, 23:45

    Thank you for content. Area rugs and online home decor store. Hello Administ .

     
  • Tipobet Giriş 29/02/2024, 23:52

    Thank you for great information. Hello Administ .

     
  • Tipobet Giriş 29/02/2024, 23:56

    Thank you for great content. Hello Administ.

     
  • Nice article inspiring thanks. Hello Administ .

     
  • bahiscom 13/03/2024, 23:32

    Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.Website Giriş için Tıklayın: bahiscom

     
  • jojobet 14/03/2024, 09:45

    Everything is very open and very clear explanation of issues. was truly information.Website Giriş için Tıklayın: jojobet

     
  • Bahisal Giriş 15/03/2024, 06:49

    Thank you for great information. Hello Administ . Website Giri� i�in T�klay�n: Bahisal Giri�

     
  • bahiscom 15/03/2024, 14:37
     
  • Casibom 15/03/2024, 16:36

    Great post thank you. Hello Administ .