EA Sports: Tiger Woods 09 Walk On Water
The video response of Electronic Arts with Tiger Woods is brilliant marketing of EA Sports. EA Sports reacted with a video, on a video that was created and posted by a fan on YouTube, and explains that it’s possible for Woods to hit a golf ball in Tiger Woods 08 while walking on water. See the fan’s video below: Tiger Woods PGA Tour 08 Jesus Shot…
How do EA Sports and Tiger Woods react on the user created video of the fan? Exactly, by showing a fantastic personalized video message back at the fan on YouTube saying: levinator25, you seem to think your Jesus shot video was a glitch in the game. “It’s not a glitch. He’s just that good.” An amazing reaction by EA Sports! See the EA Sports video reaction Tiger Woods 09 – Walk on Water.
It proves to me that EA Sports has embraced conversational marketing and fluently follows and reacts on consumer generated content around their brands. That is what more brands should do. Maybe the Jesus shot can save more brands.
Source: Micro Persuasion