Elf Yourself 2.0 coming!
Elf Yourself will return in 2009. Read all about it!
OfficeMax scored a huge hit at the end of 2006 with their holiday viral marketing campaign: Elf Yourself. The elfyourself.com site allowed visitors to upload a photo and record a synchronized message through a special toll-free phone number. The face got attached to an animated elf body and the voice was processed to sound elf-like. The result: a dancing and talking elf that could be forwarded to family and friends or posted to personal Web sites or blogs.
Elfyourself.com got 200 unique visitors per second in 2006, creating 8 new elves per second. On Flickr and Youtube you can still find some Elf Yourself 1.0 examples. Last night I read on Bob Stumpel’s Everything 2.0 that Elf Yourself 2.0 will be launched soon. I guess they will also release a Facebook app. Looking forward to Elf Yourself 2.0.
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