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27/08/2008 by

Nokia: UGC Cannes Young Lions Competition

Nokia produced a campaign that ran during the ad festival in Cannes in June 2008, tied to its N-Series sponsorship. As part of the campaign, they assigned camera crews to cover the 26 creative teams from around the world who participated in the Young Lions Film Competition. See the Young Lions Rewind video of Team Brazil…

They young lion creative people were given Nokia N95 phones on which to shoot their entries in the competition. The guys from Local Theory then edited down all of these little mini-documentaries and posted the videos as a YouTube Channel.

The teams that post the most views will end up being featured in a half-hour special that will run on MTV early 2009. You can also check out the entire Nokia N-Series Young Film Competition.

The videos give great insights into the creative minds of many young teams around the globe. Tell our community how you rate this campaign…


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Igor Beuker
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