OfficeMax Relaunches Elf Yourself
Elf Yourself will return in 2009. Read all about it!
Last month we announced the popular holiday viral of OfficeMax would return any time soon. The wait is over! One of the most popular holiday websites from last year has launched again! This time you can upload a headshot of yourself and three other friends or members of your family. The faces are then transplanted onto the bodies of a troupe of festively dressed dancing elves.
Last year the holiday themed viral microsite ElfYourself.com helped contribute to a 20% increase in holiday traffic to OfficeMax’s website. The microsite received over 36 million hits (according to AdAge) in just five weeks, beating Burger King’s Subservient Chicken (19 million in one year) and CareerBuilder’s Monk-E-mail (9 million in eight months) both of which are continuously held up as the benchmark for viral success.
JibJabbin’ also notes with support of a graph that elfyourself.com received more traffic in 2006 than popular holiday destinations Hallmark and American Greetings. So go on, start the Elfamorphosis, and spread this fun and hilarious ‘gift’ to friends, family, co-workers, your boss or any other person who needs a holiday cheer!
Sources: Kris Abel, Catch Up Lady, Joey Interactive
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