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08/07/2008 by

Skype Laughter Chain: Spread a Little Happiness

Collaborative viral initiatives are rare, but when they surface the campaigns are highly successful. Their secret: They are simple, short (10-15 sec), easily uploaded (via webcam, video camera or mobile phone) and universal! Like football, passing along an e-mail message, video message in a bottle or heart, an inspirational hand message, cheering or like Skype’s new campaign laughter, along with yawning one of the most basic and contagious human phenomena.

Nike’s Joga Bonito resulted in over 11 minutes of video from 30+ countries, the collaborative Gmail video from Google got over 1,100 clips sent in from fans in more than 65 countries, Tel Est Ton Coeur from Telethon collected 300 videos with 2 hours and 30 minutes of footage, and BT FON’s recent initiative “The World’s Biggest Mexican Wave” has currently an astonishing 12,560 uploaded videos!!

To promote its free video calling feature the popular free VOIP unit of eBay has launched the viral marketing campaign Skype Laughter Chain, with the aid of London-based viral agency The Viral Factory.

Skype is inviting its 220 million users to submit their own laughter clips with the aim to create the world’s longest laughter chain video. Using their webcam and microphone, visitors can easily enter directly into the application in order to send their own laughter clip. There’s no software download necessary. And if you don’t want to participate in the chain, you can just watch the video of people laughing by selecting “skip to chain”.

So want to join the Laughter Chain? Just play, record, laugh along… with e.g. the most famous laughing baby or classic video Dad at Comedy Barn and be part of it. Then sign their terms, press send, and your video is sent to Skype for possible addition to the chain video.

Want to learn more about laughter? See the special section “Learn About Laughter” on Culture-Buzz, Dailymotion, What’s Next Blog


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