Be the first to know. Get our weekly newsletter.

newsletter_popup Join 25,000 of your peers. Get our stories delivered to your e-mail inbox every week.
Edit Interests

Articles Selected for You

No unread stories
 
ViralBlog Logo
Close this box

Sign-up to get the content you like


Our readers can personalize ViralBlog in Zite alike ways, and schedule e-mail alerts to get the most relevant answers to their specific questions.

Choose your sign-up method:

Could not connect to Twitter. Refresh the page or try again later.

 

By signing-up you agree upon our terms and conditions

 
07/10/2007 by
165716 views

Sony PS3: How You Killed Your Brand

The PS series are crucial to Sony’s profitability. At the Sony PS3 development and introduction the ignorant Sony marketing team and their agencies, forgot conversational tracking and refused to listen to influential gamers at game blogs and game forums. Sony could have seen the killing comments about the product specs and the pricing of their PS3….

PlayStation 3

Why did Sony miss so many opportunities to listen their die-hard PS3 fans? Why all the shouting through expensive tv ads, when gamers are spending large part of their day online? Another agency that says: we need a 30 second film (tv spot) to reach and engage your target group?

Why not a little bit of listening? Is Sony that arrogant or that ignorant? Or Both? Sony has disappointed so many PS3 fans, that even many of the hardcore Microsoft haters, switched from their Sony PS3 to the Microsoft XBox. Congratulations to Sony and their traditional advertising agencies. You just managed to push millions of very loyal fans, right into the arms of your main competitor Microsoft. And will that movement really be stopped by buying as many GRP’s as available at large tv networks?

Learnings: start conversational tracking (at blogs, forums, community sites and social networks) today! Understand that all brands should also listen to their loyal users. Yes Sir, product research and brand innovation is an important part of the marketing value chain. It’s not all about GRP’s or media power. If you don’t listen, anti-fans will get attention with viral video’s like this: Sony, How You Killed Your Brand.

 

Follow Category?

Follow Author?

Igor Beuker
23 more

Follow Tags?

advertising_agenciesFollowUnfollowanti_ps3FollowUnfollowanti_sonyFollowUnfollowcompetitorFollowUnfollowconversational_marketingFollowUnfollowdie_hardFollowUnfollowgrpFollowUnfollowguerrilla_marketingFollowUnfollowloyal_fansFollowUnfollowmarketing_teamFollowUnfollowmicrosoft_hatersFollowUnfollowmicrosoft_xboxFollowUnfollowplaystation_3FollowUnfollowproduct_researchFollowUnfollowproduct_specsFollowUnfollowprofitabilityFollowUnfollowps_seriesFollowUnfollowsony_marketingFollowUnfollowsony_playstationFollowUnfollowsony_ps3FollowUnfollowtargetFollowUnfollowtraditional_advertisingFollowUnfollowugcFollowUnfollowvalue_chainFollowUnfollowviralFollowUnfollowviral_videoFollowUnfollowwebblogsFollowUnfollow
 

Comments (42)

  • Casibom Güncel Giriş 19/10/2022, 20:41

    Nice article inspiring thanks. Hello Administ . casibom

     
  • Cami Halıları 08/11/2022, 11:12

    Thank you for content. Area rugs and online home decor store. Hello Administ . https://metropolcamihalisi.com/

     
  • Cami Halıları 08/11/2022, 19:04

    Great post thank you. Hello Administ . cami halısı

     
  • Cami Halısı 09/11/2022, 13:42

    Thank you for great article. Hello Administ . https://selcuklucamihalisi.com/

     
  • Cami Halısı 12/12/2022, 06:44

    Thank you for great content. Hello Administ. Cami Halısı ve Cami Halıları Firmasi. cami halısı

     
  • Cami Halısı 12/12/2022, 12:48

    Thank you for great information. Hello Administ . Cami Halısı ve Cami Halıları Firmasi. cami halısı

     
  • Cami Halıları 13/12/2022, 06:59

    Thank you great posting about essential oil. Hello Administ . Cami Halısı ve Cami Halıları Firmasi. cami halısı

     
  • Cami Halısı 16/12/2022, 12:21

    Great post thank you. Hello Administ . Cami Halısı ve Cami Halıları Firmasi. cami halısı

     
  • Cami Halısı 22/12/2022, 05:16

    Thank you for great information. Hello Administ . Cami Halısı ve Cami Halıları Firmasi.cami halısı

     
  • Cami Halıları 26/12/2022, 01:40

    Thank you for content. Area rugs and online home decor store. Hello Administ . Cami Halısı ve Cami Halıları Firmasi. cami halısı

     
  • Cami Halısı 26/12/2022, 03:59

    Thank you for great content. Hello Administ. Cami Halısı ve Cami Halıları Firmasi. cami halısı

     
  • Bahsegel 01/01/2023, 19:59

    Thank you for great article. Hello Administ . Bahsegel , Bahsegel giriş , Bahsegel Güncel Giriş için. Bahsegel

     
  • Sweet Bonanza 01/01/2023, 20:39

    Thank you for content. Area rugs and online home decor store. Hello Administ . Sweet Bonanza Websitesi için Giriş Tiklayin. Sweet Bonanza

     
  • Rulet 01/01/2023, 22:37

    Thank you for content. Area rugs and online home decor store. Hello Administ . Rulet , Canli Rulet, Website Tikla . Rulet

     
  • Slot Oyna 02/01/2023, 04:16

    I really love to read such an excellent article. Helpful article. Hello Administ . Slot Oyna , Slot Oyna sitesi , website Giriş. Slot Oyna

     
  • Bahsegel 02/01/2023, 04:48

    Thank you for great content. Hello Administ. Bahsegel , Bahsegel giriş , Bahsegel Güncel Giriş için. Bahsegel

     
  • 繫繩 trc20 網站 17/01/2023, 07:33

    Nice article inspiring thanks. Hello Administ . Cami Halısı ve Cami Halıları Firmasi. Göbekli Cami Halısı

     
  • 現場兒童色情片 17/01/2023, 14:42

    Thank you for great article. Hello Administ . Cami Halısı ve Cami Halıları Firmasi. Göbekli Cami Halısı

     
  • 児童ポルノ 19/01/2023, 00:10

    Thank you great post. Hello Administ . Cami Halısı ve Cami Halıları Firmasi. Göbekli Cami Halısı

     
  • Hacklink 05/02/2023, 21:58

    Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.Dünyanın her yerinden kalite puanı yüksek sitelerden hacklink almak için bizimle iletişim kurabilirsiniz. Hacklink ihtiyaçlarınledebilirsiniz.

     
  • Casibom 12/02/2023, 06:26

    Thank you for great article. Hello Administ . casibom

     
  • Casibom 12/02/2023, 07:38

    I really love to read such an excellent article. Helpful article. Hello Administ . casibom

     
  • Onwin Giriş 22/02/2023, 20:49

    Great post thank you. Hello Administ . onwin

     
  • Casibom 26/02/2023, 07:21

    Great post thank you. Hello Administ . Casibom

     
  • Cami Halısı Aydın 02/03/2023, 08:07

    Thank you for great information. Hello Administ . Metropol Halı Karaca Halı Öztekin ve Selçuklu Halı Cami Halısı ve Cami Halıları Türkiye’nin En Büyük Cami Halısı Fabrikasıyız…

     
  • Onwin 11/03/2023, 17:18

    Everything is very open and very clear explanation of issues. was truly information. Metropol Halı Karaca Halı Öztekin ve Selçuklu Halı Cami Halısı ve Cami Halıları Türkiye’nin En Büyük Cami Halısı Fabrikasıyız…

     
  • Cami Halısı Kayseri 12/03/2023, 12:27

    Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. Metropol Halı Karaca Halı Öztekin ve Selçuklu Halı Cami Halısı ve Cami Halıları Türkiye’nin En Büyük Cami Halısı Fabrikasıyız…

     
  • ofis taşıma 21/03/2023, 00:41

    Everything is very open and very clear explanation of issues. was truly information. Websitemiz : https://www.istanbulofistasima.net/

     
  • Bambu4d 28/04/2023, 15:41

    You’re so awesome! I don’t believe I have read a single thing like that before. So great to find someone with some original thoughts on this topic. Really.. thank you for starting this up. This website is something that is needed on the internet, someone with a little originality!

     
  • Manisa Kızlık zarı bozdurma 07/10/2023, 16:52

    Manisa Yunuesemre Eskort Partner kızlık zarını boz

     
  • İş yerinde çalışan personellere özel olarak hazırlanmış Microsoft personel paketi sizlere en ayrıcalıklı hizmetleri sunar. Windows, MAC, İOS, Android işletim sistemlerinde bire bir uyumludur. Paketinizi dilediğiniz cihaz kullanabilirsiniz. Güvenlik sebebiyle 2 saat içerisinde etkinleştirme yapmanız gerekmektedir. Ürünlerde stok tutmak gibi bir durum mevcut değildir. Örneğin: Satın aldıktan 1 hafta / ay sonra kullanmak mümkün değildir. 2 Saat içerisinde etkinleştirme yapamayacaksanız lütfen daha sonra satın alın. Ürün 2 saat içerisinde kendini deaktive eder. Abonelik sadece 1 kişinin kullanımına uygundur. Eş zaman diliminde yalnızca bir tek kişi paketi kullanabilir. Kullanıcı başına 1 TB depolama alanına sahip olmasıyla birçok projeyi kaydedebilme olanağını sizlere sunuyor.

     
  • spam 12/10/2023, 04:17

    gazeteyenigun.com.tr spam website in world thank you

     
  • yalova escort 12/10/2023, 15:10

    Yalovahayat.com really cringe and spam website in the World i hated

     
  • drug seller 13/10/2023, 03:40

    Among millions of websites around the world, I am the king ikbalyildiz.com

     
  • mosque carpet 15/10/2023, 11:07

    I really love to read such an excellent article. Helpful article. Hello Administ .

     
  • mosque carpet 15/10/2023, 11:07

    After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.

     
  • google 17/12/2023, 13:10

    Google is google

     
  • sex 17/12/2023, 16:56

    yazarhaber.com.tr Under the moonlight, whispers of the wind tell tales of forgotten dreams

     
  • Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.

     
  • spam website 24/12/2023, 20:09

    Yazarhaber.com.tr It broadcasts matches unlimitedly without violating copyrights

     
  • 児童ポルノを見る 19/02/2024, 17:29

    I really love to read such an excellent article. Helpful article. Hello Administ .

     
  • Thank you for great content. Hello Administ.