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03/07/2008 by
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Sumol: UGC Campaign ‘Best Tricks’ In Portugal

Soft drink brand Sumol has launched UGC campaign Sumol Best Tricks in Portugal.

The campaign is meant to strengthen the bond and create engagement between the brand and youngsters, using video clips with skate icon Ruben Gamito and BMX star Miquel Cardoso.

The main communication idea suits with the concept of self-replication and sharing of ethnical, tribal and social origins. Connection point were extreme sport loving teens can watch and upload tricks is Sumol Best Tricks.

Campaign concept, site and videos are created by MindShare Portugal. The social media planning, social media optimization (natural seeding) and social media advertising (SMA) are done by SocialMedia8.

The videos’ reach and engagement are measured with ViralTracker.

Do you know more UGC, Viral or Social Media campaigns from Portugal, Spain or the South Americas?

Don’t be a stranger and drop us an e-mail.