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19/06/2009 by
9733 views

Viral Friday: Ken Block Gymkhana Two

Viral Friday is the weekly viral video chart of ViralBlog, showing the 5 most popular viral videos, commercials, games or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
ViralFriday

This weeks Viral Friday #1 position goes to Ken Block Gymkhana Two. Ken Block, the man behind DC Shoes created a highly viral video in order to promote his favorite racing sport Gymkhana. The runner up spot is for The Portobello Mushroom Burger. Popular YouTube celebrities Nigahaga and Smosh created their own version of Carl’s Jr. Portobello Mushroom Burger commercial. DEADLINE Post-It Stop Motion completes this week’s top 3. Taiwanese student Bang-Yao Liu created a fabulous stop-motion video about everyone’s day struggle: the fight with post-it notes and deadlines.

Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!

Get our ViralBlog asset: the Viral Friday Widget! By default the widget shows you the latest Viral Friday, but it’ll also show you the seven most recent postings on ViralBlog.

Viral Friday is sponsored by ViralTracker – the leading global technology that tracks virals and online videos at millions of social sites and over 350 video sharing sites around the globe.


1. Ken Block Gymkhana Two

We already told you about it earlier this week, but Ken Block, the man behind DC Shoes created a highly viral video in order to promote his favorite racing sport Gymkhana. The video generated more than 3 million views in only two weeks time on the official YouTube video alone, which makes it the justified number one of this week’s Viral Friday.The video takes over 7 minutes, but it is well worth it. The infomercial is highly entertaining: nice car, slow motion shots, explosions and speed. Next to that, the video is WOMMA compliant, before watching the viewer is ‘warned’ that the video is a product advertisement and that he is about to be bombed with visuals of great looking products, whereupon he will be entertained with some motorsport eye candy. Read the entire article here.

2. The Portobello Mushroom Burger

Recently, American fast food chain Carl’s Jr. announced the reintroduction of the popular Portobello Mushroom burger. In order to promote these burger, Carl’s Jr. created their own commercial and then asked their consumers how they eat their Portobello Mushroom Burger. On YouTube people could easily upload their video. YouTube users Nigahaga (with 1.1 million subscribers) and Smosh (with 1.1 780,000 subscribers) also created and uploaded their version of the Carl’s Jr. commercial and generated respectively over 2.2 and one million views in just a week time. This makes his video a greater success than the original Carl’s Jr. commercial. And, just so know: Nigahaga did not speed up his voice!

3. DEADLINE Post-It Stop Motion

Everyone has had that moment; a big struggle with a deadline closing in. All notes and remarks are written down on the famous Post-it notes, but there are so many of these notes it looks like they are here to get you. On number 3 of this week’s Viral Friday is a beautiful tribute to that moment. Made by the Taiwanese Bang-Yao Liu, student at the Savannah College of Art and Design, a two minute during movie which almost portrays a complete journey or like Bang-Yao Liu himself says: “the idea comes from is that every time when I am busy, I feel that I am not fighting with my works, I am fighting with those post-it notes and deadline.” The behind-the-scenes film gives you a good impression of the size of this project; 3 months of planning, 4 days of shooting the movie and more than 6000 Post-it’s used. The end result has been watched more than 978,000 times. If 3M notices the hard work of this student and wants to use it in a campaign, we strongly advise they pay this time.

4. Comfort Wipe Commercial

If something has not changed inside a house for centuries, it must be the use of toiletpaper. The revolution is finally here with Comfort Wipe. Especially designed to match the contours of your body, this must the innovation everyone has been waiting for. You must be wondering whether this infomercial is real or not and David Kiefaber of Adfreak asks himself that same question. Nevertheless this video is a straight hit and the counter has already reached more than 860,000 views. Do you want to try the Comfort Wipe for yourself? That won’t go. Sold out? No, the product has never been for sale. The film was purely a test-run from TeleBrands to test interest of this product before marketing it. Maybe it will be put into market some time. Even Obama thinks it’s a great product.

5. BooneOakley.com

A lot of ad agencies tumble over eachother with the use of social media. Few can claim the success North Carolina’s based agency BooneOakley has achieved. The agency redirects its visitors of the website www.booneoakley.com to a YouTube video page. The video is the homepage of BooneOakley and with the use of annotations and video tagging the YouTube video’s create the entire “website”. The feeling “why didn’t I come up with this” gets to you and is complete when you hear Phil Smith, Boone Oakley’s Strategic Director, say: “We needed to refresh our website but have a lot of work on so this seemed like a quick way of doing it. Happily, it also didn’t cost us a penny.” Next to the viral success of this “website” with more than 350,000 views this agency has been contacted by 3 potential new clients. And all of this with a good sense of humor.