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17/10/2008 by

Viral Friday: Nike Fate

Viral Friday is the weekly viral video chart of ViralBlog, showing the 5 most popular viral videos, commercials or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.

This weeks Viral Friday #1 position goes to Nike: Fate. Nike, Wieden + Kennedy and David Fincher teamed up and produced an ad telling the story of the life-long rivalry of American Football players LaDainian Tomlinson and Troy Polamalu. The runner up spot is for White Gold: Do You Love My Hair?. White Gold & the Calcium Twins, California Milk Processor Board’s rock band, released a new single. If All Movies Had Cell Phones completes this week’s top 3. CollegeHumor keeps scoring high in the Viral Friday rankings with their Original Videos series. This is their latest.

Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!

1. Nike: Fate

Nike, Wieden + Kennedy and David Fincher (Se7en, The Game, Fight Club) teamed up (as they did in 2003) and produced the above commercial. The ad tells the story of the life-long rivalry of American Football players LaDainian Tomlinson and Troy Polamalu as their destinies clash in an NFL football game. Over 210.000 people have seen the video since it was uploaded last Friday. The soundtrack of the ad is a remix of “L’estasi Dell’oro”, (The Ecstasy of Gold), by Ennio Morricone, written for The Good The Bad and the Ugly. (Source: AdFreak, welcome to optimism)

2. White Gold: Do You Love My Hair?

White Gold – “Do you love my hair?” is the latest single from White Gold & the Calcium Twins. As mentioned in week 15’s Viral Friday Goodby, Silverstein & Partners from San Francisco created this very ‘wrong’ rockband for California Milk Processor Board. Don’t forget to check White Gold & the Calcium Twins’ microsite, Facebook group, MySpace profile and YouTube channel.

3. If All Movies Had Cell Phones

CollegeHumor, part of Connected Ventures, keeps scoring high in the Viral Friday rankings with their Original Videos series. After Internet Commenter Business Meeting, Where The Hell Is Matt’s Girlfriend?, 24: The Unaired 1994 Pilot and Font Conference they now bring us “If All Movies Had Cell Phones”. This latest addition to the Original Videos series got 2389 Diggs, 1057 likes en 250.000 views in 10 days.

4. Singstar

Dutch advertising agency Etcetera made the above commercial for Dutch online bookshop The ad aims to promote’s collection of video games.

5. Nandos: Chips

Restaurant chain Nando’s made the above commercial to promote their double-breasted burger. Nice. The video aired October 2nd and has over 100.000 views today.


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