Mentos Runs Kiss Cams & Kiss Fight Campaigns
Remember the Mentos & Diet Coke videos at YouTube? Well Coke did not like the movement, but Mentos embraced it. Both brands indeed looked very different at the same world.
But it seems that Mentos has really tasted the sweetness of interactivity and virals, because Mentos is launching many interactive kiss concepts around Europe.
See for example Mentos Kiss Cam: web interactivity reaches new levels? Use your webcam to kiss the girl in the video. The campaign was created by Perfect Fools and BBH London.
And I found another from Mentos, it’s coming soon: see Mentos Kiss Fight.