Temple Run 2: Fastest Selling Mobile Game Ever

Mobile game Temple Run 2 was sold 50 million times in 14 days and is now record holder, pushing mobile game Angry Birds Space to place number 2.

Temple Run 2 was launched on 17 January in the iOS App Store from Apple and was downloaded here over 6 million times in 24 hours!

The success makes mobile game Temple Run 2 the new record holder.

The former #1 position was formerly owned by Angry Birds Space with 35 million mobile game downloads in 35 days.

Also on Google Play (Android) and the Amazon Marketplace (Kindle) the game became a massive hit in number of downloads.

My Opinion?
Not only for games, music and movie companies mobile is the next gateway to content, friends, brands, games and shopping.

Also brands can create engaging branded mobile games that will engage massive audiences with your brand and product. This can apply to travel, retail, car, consumer electronica and tech brands.

Make a cool quiz or game and attract consumers, or use it to score, award and reward your employees when succeeding the test on their mobiles.

A social media policy test could benefit every brand in the word. It takes only one ignorant employee to mess up your most valuable asset: your brand.

What About You?
How do you rate Temple Run 2? What features would you like to see in mobile learning or mobile games? I’d love to read your opinion in the comments below.

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About the Author
Igor Beuker was CMO at 3 listed companies, chairman at the IAB, jury member at Webby, AMMA and Esprix awards, founder of 3 digital agencies (sold to WPP) and global chief social officer at Mindshare. Now he is ‘freejack’ consultant and a sought after keynote speaker.