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10/03/2008 by

Virgin Active Launches Viral Game Sofa Bash

Curiosity killed the cat? Seems like simple games can be very addicting and viral? Virgin Active Health Clubs launched the stress-relieving viral game Sofa Bash in the UK.

Virgin Active Health Clubs

The Sofa Bash campaign is aimed at getting people off the sofa and into the gym and what better way than to bash up a sofa using a variety of high impact weapons. Select from chainsaws, shotguns, cleavers and more and then click as fast as you can to do as much damage as you can.

The good news is, after bashing up the sofa you’ll receive a complimentary day pass to a Virgin Active gym of your choice. The campaign was created by TAMBA Internet. How do you rate this Virgin campaign?


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Igor Beuker
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