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27/04/2011 by

Volkswagen Passat LinkedIn Challenge

Volkswagen has released an amazing LinkedIn based campaign, which takes great advantage of the LinkedIn API. The campaign is based on the idea that the new Passat is as full of features, as your LinkedIn profile is full of information.

The campaign is called “LinkedUit” (LinkedOut) and gives anyone who challenges a friend on LinkedIn to the competition a chance to win a Volkswagen Passat. The objective is simple, all you have to do is have the strongest LinkedIn profile in The Netherlands.

This campaign is one of the very first branded experiences utilizing the new LinkedIn API, which is an smart choice as comScore mentioned that in no other country in the world LinkedIn (and Twitter) have such a high reach: 26,1%

The game is simple. After signing in using your LinkedIn profile, the app lets you choose others in your network to challenge. You win each round (education, experience, recommendations and connections) by having more of each. The more points you get, the bigger your head gets.

Curious to see how it works? Check out the demo video here:

So it’s great to see that finally a brand takes great advantage of the LinkedIn API, the result is a fun game with definitely viral potential. I wonder if this campaign results in a lot of test-drives. I believe this will gain more buzz as being one of the first real LinkedIn games, which overshadows the fact what this game is really all about: the new Volkswagen Passat. What do you think?

You can play the game here.


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Laurens Bianchi
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