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29/01/2012 by

Why Social Games Are So Popular On Facebook

Social gaming has become quite popular these days. The combination of Facebook and Zynga surely were a helping hand in this trend.

A market expanding so quickly this is one to look out for. So how many people are actually playing social games? In the US alone over 100 million people play on social networks. And this is a 600 million dollar market of virtual goods!

Zynga has more than 220 million active users each month, this is a quarter of Facebook’s 800 million users. Wouldn’t it be interesting if a brand creates a game that’s compelling enough to come back every day/week?

It would open new possibilities like selling virtual goods. And for certain brands it would help on a branding level, for example Samsung could create a space exploration game for their Galaxy phone brand. With in-depth gameplay plus an added social layer, this could be the next Farmville or Mafia Wars.

What About You?

Do you have great examples how brands are engaging their consumers through social games? Let us know in the comments below!


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