Wilkinson: Fight For Kisses Viral Game

Wilkinson understands it. Check their viral concept Fight For Kisses. Dad is fighting to get kisses from Mom. But the Baby is fighting back. Great viral trailer, strong micro-website, okay R&B beat and fun game. I think this is brand activation worth mentioning. What are your thoughts?

Did you discover a similar viral from Gillette yet? What about the Philips Bodygroom campaign Shave Everywhere?