Almhof: “That Sounds Good” With Musical Cows

Dutch brand Almhof will launch new campaign “That Sounds Good” next week, to show consumers Almhof products are made of pure milk from the Alps. The campaign story starts with a non scripted video in which it seems like Alp cows play a song with their bells?

The “home video” became the central idea for the new Almhof campaign. The sound of the bells is also being used on Almhof’s website were people can guess the songs and win a holiday in the Alps.

The bells are also the central idea in the new Almhof TV commercial. The online video will be seeded into the Dutch social space next week, to earn buzz and attention. Next Almhof will air the new TV commercial.

Should we conclude that if Alp cows can start creative ideas, there is still plenty of hope for creative agencies as well? Or do we need Purple Cows?