British Airways Tries To Go Viral With Pam Ann
In NewMediaAge I read that British Airways has launched a viral campaign starring spoof air stewardess Pam Ann to highlight the quality of its cabin crew. BA crews are featured working professionally while Pam Ann, played by Caroline Reid, causes havoc around them.
The videos, developed in partnership with Agency.com, are seeded on sites including YouTube and eatmail.tv, along with behind the scenes footage, as well as on a portal on BA.com. Clips can be seen at London Dan. I really doubt, if these BA commercials will become weapons of mass affection. What do you think? Maybe you like this Silverjet viral better?