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25/12/2010 by

Buying A Volkswagen From An Old Lady

We’re all more than familiar with the age-old sales-cliché: ‘the car belonged to an old lady’. Most of the time metaphorically used, but when you’re suddenly eye-to-eye with a charming old lady, you can’t help but think: this must be my lucky day!

In this new Volkswagen Golf commercial a young guy and his father are having a 1 in a million opportunity to buy the perfect second-hand car.

After an in-depth check of himself and dad he knows for sure..However this charming old lady seems to have led a secret double life…

DDB Amsterdam created this 50 second spot to promote the reliability of the Volkswagen Golf. The combination of strong creative and clever seeding resulted in over 1 million views, almost 3,000 ratings, 4,000 favorites and over 700 comments on YouTube in 7 days.


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Dimitri Bauer

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