Be the first to know. Get our weekly newsletter.

newsletter_popup Join 25,000 of your peers. Get our stories delivered to your e-mail inbox every week.
Edit Interests

Articles Selected for You

No unread stories
ViralBlog Logo
Close this box

Sign-up to get the content you like

Our readers can personalize ViralBlog in Zite alike ways, and schedule e-mail alerts to get the most relevant answers to their specific questions.

Choose your sign-up method:

Could not connect to Twitter. Refresh the page or try again later.


By signing-up you agree upon our terms and conditions

01/03/2009 by

DJ Goodwill + Cornetto = Ice Cream Fight

Cornetto is the leading brand of premium ice cream in Australia and New Zealand. In last year’s award-winning “No Boring Bits” Proof campaign Streets Cornetto and Terry’s Chop Shop set out to prove that no other cone could deliver goodness top to bottom like Streets Cornetto.

DJ Goodwill & Cornetto: I Scream

DJ Goodwill & Cornetto: I Scream

In this year’s Proof 2 campaign the icecream brand continues the “No Boring Bits” mantra in Australia and New Zealand and teams up with Australia’s most in-demand DJ, DJ Goodwill, set out to prove that Cornetto is the only cone with good stuff from top to bottom.

As part of the campaign DJ Goodwill launched a new track exclusively for Streets Cornetto, entitled “I Scream”. Goodwill produced the summer anthem in return for a life-time supply of his favourite ice cream. The exclusive track is accompanied by a videoclip starring Goodwill, nine sexy models, a sumo wrestler, a midget, Terry “Chop Chop” Hatchet and 150,000 litres of ice-cream. ‘I Scream’ can be heard on Cornetto’s new TV commercial and in nightclubs and festivals around the country this summer.

Cornetto also encourages consumers to hunt for one of 10,000 Samsung S2 Pebble MP3 players randomly vacuum sealed and placed inside special replica frozen Streets Cornetto cones. These promotional cones contain a code which consumers can register along with their details, via phone or internet, to receive the full prize package valued at more than $60.

The Proof 2 campaign, running from January 15th till April 30th, is supported by a television commercial, outdoor advertising and a full digital program. More behind the scenes of the “I Scream” shoot can be found on Flickr.

Source: FHM, Mediasearch, Foodweek


Follow Category?

Follow Author?

Paul van Veenendaal
8 more

Follow Tags?

australiaFollowUnfollowcampaignFollowUnfollowcornettoFollowUnfollowdjFollowUnfollowgoodwillFollowUnfollowice creamFollowUnfollowmidgetFollowUnfollowmodelsFollowUnfollownew zealandFollowUnfollowsumo wrestlerFollowUnfollowvideoFollowUnfollowviralFollowUnfollow