DJ Goodwill + Cornetto = Ice Cream Fight
Cornetto is the leading brand of premium ice cream in Australia and New Zealand. In last year’s award-winning “No Boring Bits” Proof campaign Streets Cornetto and Terry’s Chop Shop set out to prove that no other cone could deliver goodness top to bottom like Streets Cornetto.
DJ Goodwill & Cornetto: I Scream
In this year’s Proof 2 campaign the icecream brand continues the “No Boring Bits” mantra in Australia and New Zealand and teams up with Australia’s most in-demand DJ, DJ Goodwill, set out to prove that Cornetto is the only cone with good stuff from top to bottom.
As part of the campaign DJ Goodwill launched a new track exclusively for Streets Cornetto, entitled “I Scream”. Goodwill produced the summer anthem in return for a life-time supply of his favourite ice cream. The exclusive track is accompanied by a videoclip starring Goodwill, nine sexy models, a sumo wrestler, a midget, Terry “Chop Chop” Hatchet and 150,000 litres of ice-cream. ‘I Scream’ can be heard on Cornetto’s new TV commercial and in nightclubs and festivals around the country this summer.
Cornetto also encourages consumers to hunt for one of 10,000 Samsung S2 Pebble MP3 players randomly vacuum sealed and placed inside special replica frozen Streets Cornetto cones. These promotional cones contain a code which consumers can register along with their details, via phone or internet, to receive the full prize package valued at more than $60.
The Proof 2 campaign, running from January 15th till April 30th, is supported by a television commercial, outdoor advertising and a full digital program. More behind the scenes of the “I Scream” shoot can be found on Flickr.
Source: FHM, Mediasearch, Foodweek
Follow Category?Viral & Social Videos
Follow Author?Paul van Veenendaal