Do The Green Thing’s Naked Penguin Huddle
When it comes to body warmth we could learn a thing or two from penguins. So thought the people at Play. They started an adventure that led them to the deepest Antarctic making this moving wildlife documentary. See the viral video Huddle- Do as penguins do…
Goal of the viral campaign is to inspire people to help fight climate change by turning down their heating and using body warmth instead. As ingredients some naturists, an indoor ski centre and a lot of favours.
Within just a few days of launch, a staggering 63% of Green Thing subscribers had forwarded the film to a friend who also opened it, whilst it simultaneously amassed hundreds of thousands of views across sites including You Tube, MetaCafe and Yahoo! with viral seeding budget, making it far and away Green Thing’s most successful piece of content to date.
It’s a pity the viral tracking technology and the total number of clip views are not mentioned. How do you rate this viral video?