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14/11/2009 by
7103 views

Exclusive: Elf Yourself Flash Mob In NY

Officially announced Monday, but the Elf Yourself team were so kind to give you, our ViralBlog readers, a first look at the new Elf Yourself commercial. Hundreds of Elf Yourself elves came out of the subway and a double-decker bus in New York on November 3rd and took over Union Square and started dancing in their green tunic, striped pants and an elf hat on. Their message: Elf Yourself!

Elf Yourself elves invade Union Square

Read more about Elf Yourself? See “Will Elf Yourself Return in 2009? YES!” (a retrospective) and “Elf Yourself 2009 is Live!” (focus on 2009 campaign). Read more about Flash mobs? Check out the article “Using A Creative Flashmob As A Viral Element” by Matthijs Roumen or do a ViralBlog search or YouTube search.

ElfYourself Flash Mob Rehearsal


Read more of Paul’s articles on Viralblog. You can connect with Paul via Twitter, LinkedIn, Facebook, SlideShare, Del.icio.us or send him an email at [email protected].