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05/05/2009 by

Gisele Bündchen SKY HD Flash Mob

Brazilian supermodel Gisele Bündchen stars in the latest advert for SKY HDTV, inspired by the current advertising flashmob craze. Created by advertising agency Giovanni+DraftFCB, based in São Paulo and Rio de Janeiro, the film brings fiction to reality.

While Gisele is sitting on a red couch in the airport lobby, flipping the channels of her remote control, a ‘spontaneous’ football game (complete with marching band), weather newscast or war movie comes to life, as if the TV was broadcasting live!

The R$ 4 million production (excluding Gisele’s fee), entitled Invasion Airpot TV, with more than 1,000 people in the cast is directed by Nando Olival and produced by Fernando Meirelles of O2 Filmes. The call to action of the campaign: “TV is now real”. Sky invests R$ 80 million into the project.

Source: Existing Visual, Update or Die, O2 Filmes blog


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