Be the first to know. Get our weekly newsletter.

newsletter_popup Join 25,000 of your peers. Get our stories delivered to your e-mail inbox every week.
Edit Interests

Articles Selected for You

No unread stories
 
ViralBlog Logo
Close this box

Sign-up to get the content you like


Our readers can personalize ViralBlog in Zite alike ways, and schedule e-mail alerts to get the most relevant answers to their specific questions.

Choose your sign-up method:

Could not connect to Twitter. Refresh the page or try again later.

 

By signing-up you agree upon our terms and conditions

 
05/05/2009 by
8868 views

Gisele Bündchen SKY HD Flash Mob

Brazilian supermodel Gisele Bündchen stars in the latest advert for SKY HDTV, inspired by the current advertising flashmob craze. Created by advertising agency Giovanni+DraftFCB, based in São Paulo and Rio de Janeiro, the film brings fiction to reality.

While Gisele is sitting on a red couch in the airport lobby, flipping the channels of her remote control, a ‘spontaneous’ football game (complete with marching band), weather newscast or war movie comes to life, as if the TV was broadcasting live!

The R$ 4 million production (excluding Gisele’s fee), entitled Invasion Airpot TV, with more than 1,000 people in the cast is directed by Nando Olival and produced by Fernando Meirelles of O2 Filmes. The call to action of the campaign: “TV is now real”. Sky invests R$ 80 million into the project.

Source: Existing Visual, Update or Die, O2 Filmes blog

 

Follow Category?

Follow Author?

Paul van Veenendaal
6 more

Follow Tags?

advertFollowUnfollowbrazilFollowUnfollowbundschenFollowUnfollowcommercialFollowUnfollowflashmobFollowUnfollowgiseleFollowUnfollowmodelFollowUnfollowremote controlFollowUnfollowtvFollowUnfollowviralFollowUnfollow