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15/09/2011 by

Heineken Legendary Football

A new season, with new chances! The UEFA Champions League group stage has begun. Milan hold  Barcelona to a draw, scoring in the very first and last minute of the game, Inter shocked as Bayern and Madrid wins their openeners. The Champions League is proudly sponsored by Heineken, this week expressed in a great YouTube video.

With Heineken Legendary Football, the beer brand has kicked off its new campaign for the 2011/12 UEFA Champions League football tournament.

Legendary Football centres on two short films that feature five high-profile, veteran players: Gianluigi Buffon, Rene Adler, Patrick Vieira, Clarence Seedorf and Ruud Van Nistelrooy. The films, available on Youtube and entitled ‘Opera’ and ‘Pantheon’, have also been edited into two 30-second television adverts to be shown around the matches.

Check out the Youtube video below:

The usage of annotations in videos on YouTube is not new, but I love the smart way it’s being used in this video: linking just inside the video, instead to other videos. This means that the whole experience takes place in one embeddable video.

Although the campaign is a fine piece of artistic and creative work, I still miss a clear call to action. Especially when you see the video embedded such as on this great blog.
If you experience the video on, you can find a link in the description to their Facebook page. Of you know the Heineken Starplayer app, you could recognize a similar style in the annotation areas in the video.

Is this a missed opportunity? Or should this be clear enough in order to promote the Starplayer app properly? Looking forward to your reply!

Source: ICON&CO


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Laurens Bianchi
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