Heineken’s New Walk-In Fridge Commercial
Earlier this year, Heineken aired their video called Walk In Fridge. It was originally meant for the Dutch market but ended up going viral over the entire world with 1.500.000 views in the first week and millions in the period after the first week.
The video received a lot of buzz and attention and even made it into Viral Friday in the first week of 2009.
After the success of Heineken, Dutch beer brewery Bavaria tried to spoof the commercial with a remake: Bavaria’s Spoof On Heineken’s Walk In Fridge [read Igor’s opinion on this commercial here on ViralBlog].
Of course, Heineken couldn’t stay silence and launched the above commercial this week. A remarkable comeback, but is it worth the effort?
My Opinion?
I personally loved the first Heineken commercial and don’t think Heineken couldn’t do a much better job to bring a runner up commercial to the same or higher level.
Keeping the first commercial on air – note that all the commercials mentioned above were originally TV commercials, no web video’s – wasn’t a good idea for Heineken, the spoof from Bavaria (also aired on national television) must have made the viewers think about Bavaria more then about Heineken.
Heineken tries to regain the concept of the walk in fridge and it’s viral concept, eventhough the Bavaria spoof commercial didn’t receive that much attention abroad.
What About You?
How do you rate the follow up commercial from Heineken? Drop your opinion in the comments below.