Be the first to know. Get our weekly newsletter.

newsletter_popup Join 25,000 of your peers. Get our stories delivered to your e-mail inbox every week.
Edit Interests

Articles Selected for You

No unread stories
ViralBlog Logo
Close this box

Sign-up to get the content you like

Our readers can personalize ViralBlog in Zite alike ways, and schedule e-mail alerts to get the most relevant answers to their specific questions.

Choose your sign-up method:

Could not connect to Twitter. Refresh the page or try again later.


By signing-up you agree upon our terms and conditions

30/10/2007 by

ING Direct: I Need To Go Interactive Viral

ING Direct has launched an interactive viral commercial with guts in Belgium. The underlying thought? On the internet everything is for free, including going to the toilet and internet banking with ING.

In the press release one can read: “You need to go while surfing? Visit “I Need To Go”, the first toilets on the internet. Male or female, small or big dump: “I Need To Go” is free for all. And when exiting Madame Pipi has a small surprise for you …”

ING I need to go

What ING Direct could have done better, is to run their micro-website ‘I need to go’ on the domain of ING Direct. Like: Now ING Direct is missing many links to it’s main domain and that might cost them a higher Pagerank in Google. Yes Sir, SEM and SMO are integrated mostly.

But, I applaud ING Direct for their guts in this viral. Let’s just not forget that ING Direct is the world’s leading direct savings bank, is active in nine countries and has over 18 million customers worldwide.

It’s a member of ING, one of the largest financial services companies in the world. ING has over 112,000 employees operating in 50 countries with banking and insurance assets exceeding $600 billion. So ING Direct is not afraid to damage it’s brand. And I find that courageous. Don’t you?


Follow Category?

Follow Author?

Igor Beuker

Follow Tags?

No tags assigned


Comments (7)

  • Cami Halısı izmir 07/03/2023, 07:25

    Thank you for great content. Hello Administ. Metropol Halı Karaca Halı Öztekin ve Selçuklu Halı Cami Halısı ve Cami Halıları Türkiye’nin En Büyük Cami Halısı Fabrikasıyız…

  • Casibom 19/11/2023, 14:43

    After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.

  • Casibom 19/11/2023, 14:44

    Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.

  • Casibom Güncel Giriş 19/11/2023, 14:45

    Thank you great post. Hello Administ .

  • Casibom yeni Giriş 19/11/2023, 15:42

    Nice article inspiring thanks. Hello Administ .

  • Onwin 20/12/2023, 03:40

    Great post thank you. Hello Administ . Onwin , Onwin Giriş onwin

  • casibom 24/12/2023, 12:24

    Thank you for great article. Hello Administ .