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07/08/2011 by

Old Spice Guys Battle: Mano A Mano In El Baño

Mano a Mano in El Baño. Together in a bath. What Old Spice has done in the last weeks was great, I have to admit I enjoyed the videos and the whole campaign a lot.

Old Spice Guys Battle: Mano a Mano in El Baño

The “fight” for the crown between the Old Old Spice Guy Isaiah Mustafa and not so appealing Fabio through reactions on tweets, news articles and so on made it really an interactive conversation.

Some stated that it was not such an original idea for a popularity contest and also that the winner was know from the beginning, plus it was attempt to refresh the already 18 month-old “The Man Your Man Could Smell Like” campaign.

When looking at this campaign it’s important to say that Old Spice understood how to extend the story which originally started on television and connect it.

Moreover, continued the story – here’s Old Spice Guy, than comes the “wannabe” new Old Spice Guy Fabio  and the challenge starts.

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Of course there were several weird looking commercials featuring Fabio before the challenge was accepted by old Old Spice Guy itself started.

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As social as this campaign could have been, engaging through various platforms for fans, consumers and prospects.

The two twitter accounts of Fabio and Mustafa were part of the battleground and both of them answered some of the questions/remarks/notes of users on their twitter account and also on YouTube channels through short videos.

And some key learnings for others? Even if the original idea of the campaign is becoming old, there are always ways to refresh it.

Next, the simplest idea works the best. Even though the duel may seem old-fashioned, it still works as people like to see challenges, moreover enjoy if they can influence the results.

What About You?
Surprised how Old Spice keeps doing it? We’d love to hear your opinion in the comments below.



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Martin Michalik
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