Be the first to know. Get our weekly newsletter.

newsletter_popup Join 25,000 of your peers. Get our stories delivered to your e-mail inbox every week.
Edit Interests

Articles Selected for You

No unread stories
 
ViralBlog Logo
Close this box

Sign-up to get the content you like


Our readers can personalize ViralBlog in Zite alike ways, and schedule e-mail alerts to get the most relevant answers to their specific questions.

Choose your sign-up method:

Could not connect to Twitter. Refresh the page or try again later.

 

By signing-up you agree upon our terms and conditions

 
02/05/2008 by
4880 views

[REC]: Movie Promotion Going Viral

[REC], from what I gather, is a Spanish Cloverfield wannabe. The scenes are shot in a deliberate amateurishness way to heighten the suspense and they are using the internet as their main form of promotion.

Edit: Thanks to Ian in the comments I now know Cloverfield was actually shot after [REC], which would make Cloverfield the wannabe!


They’ve obviously paid attention to what works on the internet as they’ve used the ‘Two girls, one cup‘ hype as inpsiration to create a video to promote their movie. With ‘Two girls, one Cup’ thousands of people uploaded videos of themselves and their friends showing how they reacted to the seriously disturbing video and it took over Youtube for weeks.

So besides the normal movie trailer, the creators of [REC] have also uploaded a video which shows the reactions of the audience during the screening of the movie.

I doubt we’ll be seeing any video reactions of shocked viewers of [REC] on Youtube anytime soon, but it’s good to see marketers are picking up on what’s happening on the internet and are using it in their own campaigns.

The video has been watched over 800,000 times on Youtube so far, whilst the official trailer has ‘only’ managed 685,000 views up until now.

 

Follow Category?

Follow Author?

Daan Jansonius

Follow Tags?

movieFollowUnfollowrecFollowUnfollowtwo girls one cupFollowUnfollowviral videoFollowUnfollow