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28/03/2013 by

Renault’s Va Va Voom Sexy Test Drive

Renault has released 2 great online videos for the UK market, promoting their new Renault Clio.

We’ve recently seen an amazing test drive video from Pepsi and we know that hot babes taking a test drive in their bras can work for an online video to become viral. Seems like Renault put two and two together and came up with an smart concept.

In the video a couple of guys take a Renault Clio for a test spin. After the car rides a minute around the block and stops for a crossover, the salesman mentions that this would be a great moment to test the “VA VA VOOM” button.

See here what happens next:
YouTube Preview Image

So the Can Can girls definitely works for us males, but Renault also thought about a version for you girls out there:
YouTube Preview Image

One thing is for sure, both male and female ‘victims’ never forget this test drive. Unfortunately the VA VA VOOM button is not currently available to purchase :-)

My opinion?
I think Renault understands which ingredients you need in order to create a viral potential. They were probably inspired by the amazing TNT’s Red Button video.

I really like the videos, but if I would run to the nearest dealer for a test drive myself…no.

What about you?
Do you like Renault’s approach to create awareness and test drives for their new Clio? Would you be interested from this video, or do you need to be triggered in another way?

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About the author
Laurens Bianchi is an independent online marketing professional from the Netherlands and has been blogging on ViralBlog since 2008. Currently Laurens is also the Social Media Consultant for the Royal Dutch Football Association.


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