The 2011 Webby Awards

First of all, happy Easter everyone! Thank you for finding time to read our blog today. In this article we will focus on the 2011 Webby Awards which definitely should get your attention.

To start off properly we briefly show what the Webby’s are and what we all can expect. As a CMO you might want to get a closer look on the nominees. It might inspire you!

What are the Webby’s?

For the few who are not familiar with the Webby’s, here’s a brief description. The Webby Awards are presented annually by The International Academy of Digital Arts and Sciences for excellence on the Internet with categories in websites, interactive advertising, online film and video, and mobile. This year will be the 15^th edition.

Nice thing about the Webby’s is that the results are completely generated by the public voters.

There are 25 categories to choose from within Online & Video. The complete horizon of the Webby Awards covers 132 categories. In this article we will focus on the nominees in the category Branded Entertainment.

In random order, these are the nominees:

• American Express
• Lego
•  Post-it
• Snoop Dogg vs. LL Cool J
• Halo Reach

It’s interesting that a videogame is nominated twice, which again means that videogaming has matured and is able to deliver high attractive content which appeals to a much larger group than ever.

ViralBlog’s sponsor ViralTracker draw some attention in their April’s Newsletter  to another interesting category, namely Virals.

According to your opinion, which one is the best? We want to know your thoughts!