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09/04/2010 by

The Secret Behind Nike Air Video Going Viral?

This cool video by Nike is explaining how Nike collects the air for its Nike Air shoes. The storytelling is bullocks but very entertaining. The video did over 300,000 views online in one week, and it even might become a weapon of mass affection in the long tail…

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In the video you can meet several famous sport stars and comedy actor David Koechner. The cool thing about the video is that its able to engage and keep your attention for 2 minutes and 30 seconds.

Why do I like the video and Nike’s approach on digital?

It proofs again that Nike’s digital content strategy is getting smarter each year. They are not only using online videos to reach their targets at very low costs per contact. Watching videos this long will lift prompt awareness and brand preference severely. Look at the number of comments around this video.

Can anybody tell us what tracking system Nike is using to measure the viral marketing ROI of this video?

Source: Viral Curve


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Igor Beuker
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