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03/08/2008 by

UGC Viral Commercial Dilemma For Guinness?

Diageo, the largest multinational beer, wine and spirits company in the world, has publicly distanced itself from the below sexy Guinness UGC viral that has broken on YouTube. Almost 350.000 people watched the video before Diageo instructed YouTube to remove the fake viral commercial.

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A Guinness spokesman said: “Please be assured that Guinness is in no way associated with this video, and has approached YouTube to have it removed. We are proud of our brands, and our commitment to responsible marketing, and this is not how we want our brand portrayed.” Read the article at UTalkMarketing.

More discussions about the UGC viral commercials at Brand Republic and at Neville Hobson’s blog.

Question is, would or wouldn’t you launch such a viral commercial if you were a brand manager at Guinness? Why would you? Or why not? And how do you rate this viral?


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Igor Beuker
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