Be the first to know. Get our weekly newsletter.

newsletter_popup Join 25,000 of your peers. Get our stories delivered to your e-mail inbox every week.
Edit Interests

Articles Selected for You

No unread stories
 
ViralBlog Logo
Close this box

Sign-up to get the content you like


Our readers can personalize ViralBlog in Zite alike ways, and schedule e-mail alerts to get the most relevant answers to their specific questions.

Choose your sign-up method:

Could not connect to Twitter. Refresh the page or try again later.

 

By signing-up you agree upon our terms and conditions

 
21/06/2010 by
25431 views

Volkswagen Fast Lane – Another Viral Success?

Volkswagen Sweden created one hell of a viral campaign with The Fun Theory last year in September. The agency of Volkswagen Germany got inspired and created a series of viral videos for their client, the Volkswagen Speed Lane series.

YouTube Preview Image

A highly remarkable campaign, even though the video above reminds me a lot of this Dutch Chocomel campaign. Continue reading for the other videos of Volkswagen Fast Lane.

According to Volkswagen, the Fast Lane is about:

Fast Lane is dedicated to everyone who loves to go beyond the regular, who is curious for new stuff and who simply enjoys to speed it all up a little. FAST LANE – Driven by fun.

Which translates to the next videos:

Fast Lane – The Shopping Cart
YouTube Preview Image

Fast Lane – The Elevator
YouTube Preview Image

I won’t think it’ll be as successful as The Fun Theory, even though its already receiving lots of attention on car- and marketingblogs. How do you rate this campaign?

 

Follow Category?

Follow Author?

Matthijs Roumen

Follow Tags?

Fast LaneFollowUnfollowviralFollowUnfollowvolkswagenFollowUnfollow