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06/11/2007 by

Wahnsinn! OBI Hammer Juggling

A viral video for hardware store OBI is a huge hit in Germany with over 4 million viewers in 3 weeks, according to Hamburg based viral company DSG Dialog Solutions. Although the video is somewhat difficult to follow for non-German speaking internet users, it’s hitting a cool 1.8 million views in international videoportals such as
MetaCafe, Break and MySpaceTV. The viral also got digged a month ago.

So should the viral at least have been subtitled in English for international portals? Or let viewers do this, e.g. Mensvärk, Boten Anna or with DotSub. Or another possibility is creating several language versions like BlueCat Networks did, for their viral video “Office Platoon” in English, Spanish, German and Russian? (via


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Paul van Veenendaal

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